Erica Mooney

Erica Mooney

StrategistLondon, United Kingdom
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Pip Jamieson
Pedro Marotti
Erica Mooney

Erica Mooney

StrategistLondon, United Kingdom
About me
• Eligible to work full time in Europe. • Ten years of experience in advertising and marketing. • Manager of a team at MK Travel. • Certified as a planner by Miami ad School. • Strategic planner with Liberty Insurance, Stihl, Bank of Brazil and many more. • Worked in sectors like education, health, automotive, retail, food, insurance, finance and manufacturing.
Work history
    Dublin, IrelandFull Time
    Marketing Coordinator
     - São Paulo, BrazilFull Time
    Marketing strategy: Coordination and leadership of planning and business marketing projects for consumers and B2B (online and offline). I reported directly to the CEO. Rebranding: I was responsible for developing the new brand and all the communications (website, social media, e-mail marketing, stationery, brochures and print advertising). Advertising: Sourcing advertising opportunities and placing adverts in the TV, online, press, radio, etc. Workshops and events: I organised with the sales department various workshops and events for B2B promoting the brand and our products. One special event was the launch of our new brand in a cruise in the Bahamas. E-mail marketing: managing e-mail marketing campaigns and promotions for B2B (travel agencies and consumers). E-commerce: coordinator strategies on our website e-commerce, as well as a microsite with products in sales. Identifying and targeting segments. Social Media: managed social media strategies with our advertising agency. In six months the Facebook page increase likes in over 300%. Sponsor: manage and coordinate cooperative advertising campaigns and events with our partners like Universal Studios, Walt Disney, Visit USA, Aruba, Turkish, Switzerland, etc. I took a course in Marketing in Universal Studios, Florida.
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  • Marketing
  • Brand Strategist
  • Creative Brief
  • Customer Insight
  • Branding
  • Analysis and Research
  • Digital Expertise
  • B2B
  • Keynote
  • Social Media Digital Strategies
    Bachelor’s Degree in Advertising and Communication
    Certificate in Digital Marketing
     - Dublin, Ireland
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