Driven digital marketing manager with over 15 years’ experience in marketing and communications. Delivers transformative marketing strategies that drive engagement, leads and revenue. Specialises in digital marketing, including; orchestrating digital campaigns, website UX and development, social media marketing, email marketing, content marketing, SEO + SEM strategy, as well as data analysis and reporting using Google Analytics and ROI calculations.
Projects credited in
- On Repeat The concept for On Repeat was born from the ability of visual pattern and physical repetition to induce a state of mind known as ‘open awareness’; a form of attention achieved by the repetition of manual tasks which allow the mind to wander and creative thinking to flourish. The pavilion’s form physically manifests repetition in its architecture but also through a collaborative installation of hundreds of paper forms, the components of which require manual assembly by visitors over the course7
Work history
Y
Y
TrusteeYoung Carers Development Trust
Bath, United KingdomPart Time
Advise and support the continued development of integrated strategic communications and marketing, allowing YCDT to cultivate and enhance meaningful relationships with target audiences, including the media and key influencers.
Support the development of the role of digital in YCDT’s marketing and communications.
Contribute to the work of the Fundraising and Communications Subcommittee.
Ensure that the staff have the digital capabilities that they need to implement the strategy.
E
E
Digital Marketing ConsultantEricaRutherford.com
London, United KingdomFreelance
Supporting startups and small businesses with social media campaign planning, effectively allocating budgets and reviewing and adjusting performance using Google Analytics.
Delivered training on using Google Analytics to review channel activity, understand customers and inform content.
+ Show more
Skills
- Campaign Planning
- Campaign Management
- Campaign Strategy
- Social Media Management
- Social Media Marketing
- Digital Marketing
- Microsoft Office
- Google Analytics
- Reporting Analytics