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Erica Siegel

Creative Director

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Product Development Manager - Design Director


  • Product Development
  • Creative Direction
  • Vendor Relations
  • Trend Analysis
  • Microsoft Office
  • Color
  • Adobe MS Office Suites
  • Tech Pack Creation
  • Sourcing and Supplier Management
  • Textile Development

Work history


Creative Director

So Just Shop

Jun 2017
  • London, United Kingdom
  • Full Time
  • • Directs all creative oversight of the brand including trend analysis, sourcing, design, product development, production, buying and merchandising, marketing, wholesale and overall aesthetics • Sources new vendors, co-ops and partnerships; direct co-ops with design and production assistance and recommendations • Develops wholesale and design/produce private branded So Just Shop collection • Supervises and manage team members, interns and vendors/partners, provide feedback for team members • Generates creative concepts for seasonal and wholesale campaigns • Manages all So Just Shop product from concept to completion • Work collaboratively with CEO to communicate and implement creative strategies


Design Manager

Calvin Klein Home

Jul 2012 - May 2013
  • Full Time
  • • Development and sourcing of product according to the seasonal Merchandise Plan, with specific responsibility for decorative pillows, euro shams and all Marmaxx product • Collaborated with design team to understand appropriate trends and developed designs in a manner to be easily executable by vendors • Sourced appropriate products, cloths and product constructions within cost guidelines set by VP of Sales & Merchandising • Communicated with outside suppliers and internal manufacturing to execute samples to CKI standards • Consulted with design team to execute all design sketches/technical drawings necessary to develop product • Kept abreast all vendor issues and communicated same to Merchandising team • Relayed all pertinent CKH design issues to CKI • Maintained Bedding boards as season progressed • Responsible for Standards record keeping • Relayed quality control related issues with QC • Coordinated cut & sew with warehouse and overseas suppliers



MA Design Management

London College of Fashion

Sep 2015 - Jun 2017
  • London, United Kingdom
  • MA in Design Management Concentration: Consumer Motivation and Sustainability


International Fashion Merchandising

Fashion Institute of Technology

Aug 2008 - May 2012
  • New York, United States