Erica Siegel

Erica Siegel

Creative Director London, United Kingdom
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3

Connections
Gerda Micke
Amy Hinch Mayers
Erica Siegel

Erica Siegel

Creative Director London, United Kingdom
Work history
    S
    S
    Creative DirectorSo Just Shop
    London, United KingdomFull Time
    • Directs all creative oversight of the brand including trend analysis, sourcing, design, product development, production, buying and merchandising, marketing, wholesale and overall aesthetics • Sources new vendors, co-ops and partnerships; direct co-ops with design and production assistance and recommendations • Develops wholesale and design/produce private branded So Just Shop collection • Supervises and manage team members, interns and vendors/partners, provide feedback for team members • Generates creative concepts for seasonal and wholesale campaigns • Manages all So Just Shop product from concept to completion • Work collaboratively with CEO to communicate and implement creative strategies
    C
    C
    Design ManagerCalvin Klein Home
     - Full Time
    • Development and sourcing of product according to the seasonal Merchandise Plan, with specific responsibility for decorative pillows, euro shams and all Marmaxx product • Collaborated with design team to understand appropriate trends and developed designs in a manner to be easily executable by vendors • Sourced appropriate products, cloths and product constructions within cost guidelines set by VP of Sales & Merchandising • Communicated with outside suppliers and internal manufacturing to execute samples to CKI standards • Consulted with design team to execute all design sketches/technical drawings necessary to develop product • Kept abreast all vendor issues and communicated same to Merchandising team • Relayed all pertinent CKH design issues to CKI • Maintained Bedding boards as season progressed • Responsible for Standards record keeping • Relayed quality control related issues with QC • Coordinated cut & sew with warehouse and overseas suppliers
Skills
  • Product Development
  • Creative Direction
  • Vendor Relations
  • Trend Analysis
  • Microsoft Office
  • Color
  • Adobe MS Office Suites
  • Tech Pack Creation
  • Sourcing and Supplier Management
  • Textile Development
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    MA Design Management London College of Fashion, UAL
     - London, United Kingdom
    MA in Design Management Concentration: Consumer Motivation and Sustainability
    F
    F
    International Fashion MerchandisingFashion Institute of Technology
     - New York, United States