About me
As a Communications, Events and Account Director with over 10 years experience, I have a proven and accomplished track record in devising and managing campaigns for consumer brand, music and events at both local and international level. With an extensive range of global press, music, media and industry contacts, built and maintained throughout my career, I offer clients a unique perspective, greater service and acclaimed results. I have achieved and won high profile, award winning campaigns and coverage through my creativity, tenacity and excellent, effective communication skills. I encourage positive teamwork yet work well independently. My energy, expertise, passion planning and versatility have enabled me to consistently deliver highly successful outcomes for all.
In addition to my account direction work, I blog and write, having previously held the position of music editor at Velour Magazine.
Projects
- CONVERSE REPRESENTAward winning music campaign for Converse which took place over the London Olympics and featured artists including Blur, Paul Weller, Nas and many other artists playing exclusive free shows at the 100 Club, Oxford Street. The campaign was fully integrated and had a full digital and PR strategy behind it.
Projects credited in
- Converse RepresentThe Olympics 2012 saw over 2m people swarm to the City for the games. The Olympics are heavily regulated so anyone who is not an official sponsor are limited to what and where they can advertise during the period. That said, as we could not legally advertising within East London, we created an experience to bring people to the 100 Club in the centre of town to Represent their musical tastes. Over the 2 week period we hosted 10 live shows featuring 45 artists such as Blur, Nas, Toots & The Maytal
Work history
Creative Director
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Watermelon Agency is my own company and I manage clients and freelance various projects from under it. A selection of projects worked are as follows:
100 Club
• PR, Digital, Social strategy and communications for London's infamous music venue.
• Brand and industry partnerships
• Profile management
Boomerang
• PR & Marketing strategy and management for the inaugural two day music event.
• Management of media, charity and local partnerships
• Event strategy: artist booking, liaison, experience
Tadstock
• PR, Marketing and Digital strategy for CCProjects & Studio340, Oxfordshire based festival.
• Artist liaison
Peace One Day
• Press Consultancy, Peace Day 2015
• Artist Recruitment, Peace Day Playlist
Elle Communications
• Campaign management and consultation across music, fashion and lifestyle brands, charities and social enterprises including Saatchi Art, RallySong, The Giving Keys, Parcel & Journey and more.
• Achieved global press coverage; secured industry partnerships, talent and opportunities for brands.
Moogfest,
• Confirmed partnerships for Moogfest 2014 including Redbull, MailChimp, McIntosh, Mashable, MAKE
• Management of sponsors and media partnerships; activation ideas and generation; team management and supervision
New York Sound City
• Campaign strategy and talent booking for New York Sound City 2014 including marketing, content and PR outreach.
• Formed partnerships with local industry including Uber, Shazam
Music Editor & Contributor
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- TV
- Writing
- Environment
- Office
- Powerpoint
- Word
Education
BA Fashion Promotion
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Awards
Music Week Award for Music & Brand Partnerships
Consecutive win of this prestigious award, this time for work on the Converse Represent music event which took place over the London Olympics and featured Blur, Paul Weller, SBTRKT, Plan B, Nas and many other artists.
Record of The Day Award for "Most Effective PR Campaign for a Live Event or Festival'
Beating the likes of Glastonbury and the Brit Awards, this award was also won for my work on the Converse Represent campaign.
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