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Erika Thomas

Communications & Creative Director

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  • LevelSenior
  • LocationPyecombe, Brighton, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsJournalist - Agent & Talent Manager - Software Engineer


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About me

As a Communications, Events and Account Director with over 10 years experience, I have a proven and accomplished track record in devising and managing campaigns for consumer brand, music and events at both local and international level. With an extensive range of global press, music, media and industry contacts, built and maintained throughout my career, I offer clients a unique perspective, greater service and acclaimed results. I have achieved and won high profile, award winning campaigns and coverage through my creativity, tenacity and excellent, effective communication skills. I encourage positive teamwork yet work well independently. My energy, expertise, passion planning and versatility have enabled me to consistently deliver highly successful outcomes for all. In addition to my account direction work, I blog and write, having previously held the position of music editor at Velour Magazine.


  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • TV
  • Writing
  • Environment
  • Office
  • Powerpoint
  • Word

Work history


Creative Director

Watermelon Agency

Sep 2013 - Jan 2016
  • Watermelon Agency is my own company and I manage clients and freelance various projects from under it. A selection of projects worked are as follows: 100 Club • PR, Digital, Social strategy and communications for London's infamous music venue. • Brand and industry partnerships • Profile management Boomerang • PR & Marketing strategy and management for the inaugural two day music event. • Management of media, charity and local partnerships • Event strategy: artist booking, liaison, experience Tadstock • PR, Marketing and Digital strategy for CCProjects & Studio340, Oxfordshire based festival. • Artist liaison Peace One Day • Press Consultancy, Peace Day 2015 • Artist Recruitment, Peace Day Playlist Elle Communications • Campaign management and consultation across music, fashion and lifestyle brands, charities and social enterprises including Saatchi Art, RallySong, The Giving Keys, Parcel & Journey and more. • Achieved global press coverage; secured industry partnerships, talent and opportunities for brands. Moogfest, • Confirmed partnerships for Moogfest 2014 including Redbull, MailChimp, McIntosh, Mashable, MAKE • Management of sponsors and media partnerships; activation ideas and generation; team management and supervision New York Sound City • Campaign strategy and talent booking for New York Sound City 2014 including marketing, content and PR outreach. • Formed partnerships with local industry including Uber, Shazam


Music Editor & Contributor

Velour Magazine

Sep 2011 - Jan 2013


Communications Director

Cornerstone Agency

May 2011 - Oct 2013
  • CORNERSTONE AGENCY : June 2011 – November 2013 Communications Director • Established UK office for US company; day to day staff and client management; new business. • Accomplished business, supervision, delegation and leadership skills. • Devised and directed high profile, integrated, award winning global campaigns for clients including: Converse, Bushmills Whiskey, The John Lennon Educational Tour Bus, TDK, Fader and various artists • Consecutive Music Week Award winner for Music & Brand Partnership, 2012 and 2013 for ‘Converse Gigs @ 100 Club’ and ‘Represent’ respectively. Converse ‘Represent’ awarded the accolade for ‘Most Effective PR Campaign for a Live Event or Festival’ by the Record of The Day Awards, 2012. • Converse ‘Represent’ achieved an estimated media value in excess of $75M for with over 200 press hits. • Acquired ‘The John Lennon Educational Tour Bus’ worldwide account, secured international multi media coverage. • Identified and managed media partnerships across accounts. • Crafted proficient press materials through comprehensive understanding of brand campaign and messaging. • Created exciting and original news stories to engage and enthral press, media and drive energy. • Utilised industry contacts to assist with talent booking artists for both brand and campaign. • Supervise artist liaison, promo, event production and VIP Seeding.



BA Fashion Promotion

London College of Fashion

Jan 2016 - Jan 2016



    Music Week Award for Music & Brand Partnerships

    Music Week

    • Consecutive win of this prestigious award, this time for work on the Converse Represent music event which took place over the London Olympics and featured Blur, Paul Weller, SBTRKT, Plan B, Nas and many other artists.


    Record of The Day Award for "Most Effective PR Campaign for a Live Event or Festival'

    • Beating the likes of Glastonbury and the Brit Awards, this award was also won for my work on the Converse Represent campaign.


    Music Week Award for Music & Brand Partnerships

    Music Week

    • Award won for the Converse Gigs at 100 Club series featuring artists including Gorillaz Soundsystem, The Vaccines, James Murphy, The Rapture, Ghostpoet and many more.