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Erin Chum

Creative Designer

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Projects

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About me

I explore, experiment, experience (E) with red-hot enthusiasm (R) indulge in curious imagination (I), nurturing the fire of creations (N). My name is Erin; I am more of a serif, than a sans-serif.

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Skills

  • Art Direction
  • Graphic Design
  • Typography
  • Print Design
  • Packaging Design
  • Brand Design
  • Brand Guidelines
  • Signage Design
  • Illustration
  • Photography

Work history

Currently

Creative Designer

Freelance

Dec 2015
  • Freelance
  • Art Direction Graphic Design Typography Editorial Brand Design Packaging Design Systems + Guidelines erinchum10@gmail.com

2017

Art Director

short film

Mar 2017 - Aug 2017
  • United Kingdom
  • Freelance
  • All round art direction (pre-production,  on-set filming, post-production) for “LIVE”,  a short film directed by Rosita Leung,  premiered on 21 August ’17, London

2016

Freelance Designer

DIA Brand Consultants

Apr 2016 - Jul 2016
  • Malaysia
  • Freelance

2015

Graphic Designer

DIA Brand Consultants

Jul 2013 - Aug 2015
  • Malaysia
  • Full Time
  • Project lead of Progresif Cellular (Brunei), FSPB, Entopia by Penang Butterfly Farm (Malaysia), Etiqa Insurance, F&N Dairies (Singapore) with partnered project: Meadow Gold (Singapore), Petronas (Malaysia). Proficient in brand visual identities guidelines which include environmental graphics and signage systems in projects encompassing FMCG, F&B, financial services, telecommunication and destination rebrand. Experienced collaborator in brand audit, brand pitch, visioning workshops and trainings. ’16 Singapore Design Awards Communication: Branding (Gold) Progresif Cellular ’16 Asia Communications Award Best Brand Campaign & Project of the Year Progresif Cellular ’16 Launch of Entopia Penang Butterfly Farm Destination Rebranding ’15 Launch of Progresif Cellular B-Mobile Telco Rebranding Previously at a 5% market share, gained a remarkable 25% within 3 months of its launch

Education

2017

BA (Hons) Graphic Design

University of Hertfordshire

Sep 2016 - Sep 2017
  • United Kingdom
  • '17 PRADA Shaping a Creative Future, Milan Winner of Reimagining Spaces of Luxury Workshop, held in collaboration with Yale University and Politecnico di Milano; sponsored by PRADA '17 New Designers Exhibition, London

2013

Diploma in Advertising & Graphic Design

The One Academy

May 2010 - May 2013
  • Malaysia
  • '13 Dean’s List Nominated '11 Top 10 Awards: Best in Advertising and Graphic Design Nominated

Awards

2017

Reimagining Spaces of Luxury Workshop (Winner)

Prada

  • Held in collaboration with Yale University and Politecnico di Milano; sponsored by PRADA (University of Hertfordshire)

2016

Communication: Branding (Gold)

Singapore Design Awards

  • Progresif Cellular (DIA Brands)

2016

Best Brand Campaign

Asia Communications Award

  • Progresif Cellular (DIA Brands)

2016

Project of the Year

Asia Communications Award

  • Progresif Cellular (DIA Brands)