Erin Chum

Creative Designer

Projects

About me

I explore, experiment, experience (E) with red-hot enthusiasm (R) indulge in curious imagination (I), nurturing the fire of creations (N). My name is Erin; I am more of a serif, than a sans-serif.

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Skills

  • Art Direction
  • Graphic Design
  • Typography
  • Print Design
  • Packaging Design
  • Brand Design
  • Brand Guidelines
  • Signage Design
  • Illustration
  • Photography

Companies I’ve worked with

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  • F

    Freelance

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    • P

      Prada

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      • s

        short film

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        • D

          DIA Brand Consultants

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          Work history

          Currently

          Creative Designer

          Freelance

          Dec 2015
          • Freelance
          • Art Direction Graphic Design Typography Editorial Brand Design Packaging Design Systems + Guidelines erinchum10@gmail.com

          2017

          Art Director

          short film

          Mar 2017 - Aug 2017
          • United Kingdom
          • Freelance
          • All round art direction (pre-production,  on-set filming, post-production) for “LIVE”,  a short film directed by Rosita Leung,  premiered on 21 August ’17, London

          2016

          Freelance Designer

          DIA Brand Consultants

          Apr 2016 - Jul 2016
          • Malaysia
          • Freelance

          2015

          Graphic Designer

          DIA Brand Consultants

          Jul 2013 - Aug 2015
          • Malaysia
          • Full Time
          • Project lead of Progresif Cellular (Brunei), FSPB, Entopia by Penang Butterfly Farm (Malaysia), Etiqa Insurance, F&N Dairies (Singapore) with partnered project: Meadow Gold (Singapore), Petronas (Malaysia). Proficient in brand visual identities guidelines which include environmental graphics and signage systems in projects encompassing FMCG, F&B, financial services, telecommunication and destination rebrand. Experienced collaborator in brand audit, brand pitch, visioning workshops and trainings. ’16 Singapore Design Awards Communication: Branding (Gold) Progresif Cellular ’16 Asia Communications Award Best Brand Campaign & Project of the Year Progresif Cellular ’16 Launch of Entopia Penang Butterfly Farm Destination Rebranding ’15 Launch of Progresif Cellular B-Mobile Telco Rebranding Previously at a 5% market share, gained a remarkable 25% within 3 months of its launch

          Education

          2017

          BA (Hons) Graphic Design

          University of Hertfordshire

          Sep 2016 - Sep 2017
          • United Kingdom
          • '17 PRADA Shaping a Creative Future, Milan Winner of Reimagining Spaces of Luxury Workshop, held in collaboration with Yale University and Politecnico di Milano; sponsored by PRADA '17 New Designers Exhibition, London

          2013

          Diploma in Advertising & Graphic Design

          The One Academy

          May 2010 - May 2013
          • Malaysia
          • '13 Dean’s List Nominated '11 Top 10 Awards: Best in Advertising and Graphic Design Nominated

          Awards

          2017

          Reimagining Spaces of Luxury Workshop (Winner)

          Prada

          • Held in collaboration with Yale University and Politecnico di Milano; sponsored by PRADA (University of Hertfordshire)

          2016

          Communication: Branding (Gold)

          Singapore Design Awards

          • Progresif Cellular (DIA Brands)

          2016

          Best Brand Campaign

          Asia Communications Award

          • Progresif Cellular (DIA Brands)

          2016

          Project of the Year

          Asia Communications Award

          • Progresif Cellular (DIA Brands)