About me
Social Media Coordinator at schuh with a MSc degree in International Fashion Marketing and a BA (Hons) in Fashion Communication. With 4+ years working in the fashion industry, I have a demonstrated history of success in Social Media, Influencer Marketing, Content Creation and Sales Partnerships.
Online portfolio available upon request.
Projects
- A Contract with AloneAs part of my portfolio, Lady Like, which developed narratives based on the idea of cowgirl femininity as an alternative femininity, the narrative A Contract with Alone was developed. This narrative is inspired by solitude as a state of mind after a journey of loneliness and a desire for validation.
- DisconntedAs part of my portfolio, LadyLike which looks at the concept of cowgirl femininity as an alternative femininity challenging hegemonic gender norms and patriarchal dominance, the theme Disconnected is developed. The narrative refers to the idea of women being alienated from society due to speaking their truth in regards to experiences of sexual assault and harassment. With no trust in their word, society and human connection seems so far beyond disconnected.
- Boys ClubAs part of my publication, Hoedown, which explores the theme of gender inequality in what is through country music lyrics, this narrative Boys Club highlights the concept of gender discrimination. Inspired by "Good ol' Boys Club" by Kacey Musgraves (2015) the song, Boys Club looks at gender discrimination in the workplace by showcasing the hopeful future of corporate culture and highlighting that success and women work together.
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Work history
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Social Media Coordinatorschuh
Glasgow, United KingdomFull Time
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Freelance Social Media ManagerFreelance
Glasgow, United KingdomFreelance
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Skills
- Marketing
- Social Media
- Photography
- Content Creation
- Journalism
- PR Strategy
- Marketing Branding
- Marketing Campaigns
- Influencer Marketing
- Content Coordination
Education
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ALIM College
- New York, United States
As part of my third year studying Fashion Communication, I studied abroad at LIM College in New York City majoring in BS Fashion Media.
BS Fashion Media introduces students to the new digital age of journalism and provides a full understanding of how content affects consumer behaviour.
As part of my study abroad program, I undertook 4 classes including Fashion Forecasting (A), Visual Presentation (A-), Display Graphics (A-) and Creative Direction and The Business of Fashion Styling (A) alongside an Internship Exploration Class (A-) where I completed an internship at PR Consulting for the Fall 2018 Semester.
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2:1 BA (Hons) Fashion CommunicationHeriot-Watt University School of Textiles and Design
- Galashiels, United Kingdom
Fashion Communication, at The School of Textiles and Design, is a broad programme covering photography, film, graphic design, fashion journalism, fashion styling and image making.
During my time at university, I completed a semester abroad at LIM College in New York City where I achieved an A in addition to work on live industry projects with Harvey Nichols in Edinburgh and the National Library of Scotland.