Work history
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Freelance Writer, Social Media Manager and Community ManagerSelf Employed
Toronto, CanadaFull Time
• Wrote fashion, beauty and lifestyle content for Canada's largest online and print publications including Refinery29 Canada, CBC Life, FASHION Magazine, Canadian Living, The Kit, FLARE, eTalk and more. Adapted tone and voice for each publication.
• Managed social media accounts for FLARE (all platforms) and Burt’s Bees Canada (Instagram only).
• Worked with PR companies on influencer campaigns. Wrote a press release for Arc’teryx.
• Hosted a sponsored content Facebook Live video for FASHION Magazine which reached over 14K views in under a week.
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Assistant Fashion & Beauty EditorRogers Media
- Toronto, CanadaFull Time
• Wrote up to 3 stories per day for the Fashion and Beauty pillars, and hosted videos, including a YouTube
video called "DIY Distressed Denim with YouTube Expert with Wendy" which has reached over 34K views.
• Wrote top performing articles for Chatelaine.com including: "Meghan Markle's Super Cute Winter Boots
- and 9 More Pairs to Get the Look", which reached 31K Unique Visitors (UV) and "Kate Middleton Just
Wore This $80 Zara Dress. 10 Cute Ways to Get the Look", which reached over 54K UV.
• Hired talent, pulled clothing, styled photo shoots, and assisted with art direction on set. This led to a
successful shoot in line with art director and Editor in Chief’s vision.
• Managed intern program and recruited, hired, trained and supervised several interns each year, helping
them to smoothly transition into the team and become productive team-members.
• Interviewed major celebrities including Nicole Kidman and Ashley Graham.
• Created content for Instagram, including Instagram stories for WayHome Music Festival in 2017, and an
interview with singer BANKS, which generated increased brand impressions and drove traffic to
FLARE.com.
• Executed successful co-branded editorials including styling a photoshoot with Joe Fresh for the
September 2018 issue of Chatelaine.
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Skills
- Wordpress
- Fashion Styling
- Copywriting
- Photoshop
- Celebrity Interviews
- Coordinating Photoshoots
- Editorial Fashion
- Fitness
- Beauty Editorial
- Beauty Copywriting