Experienced in Digital Strategy, Branding, Advertising, Integrated Marketing, Creative Content Creation, Copywriting, Social Media, Media planning & buying, Digital Analytics & Reporting, Trend Forecasting to Project Management;
I'm a seasoned digital media marketer having held hybrid strategic & creative roles.
Projects
- World Class 2019 x India ChapterDiageo Reserve World Class has been instrumental in transforming fine drinking and cocktail culture globally. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. Finale video of the battle of the best bartenders in the country!
- GUCCI | D&G | DIOR x Luxury Brand Retail Audit '17An assessment the major 3 luxury brands - Gucci, Dolce & Gabbana and Dior on basis of key critical success factors in retail as well as identifying a smaller number of strategic initiatives that would benefit the group as a whole. The study was conducted Europe’s most important luxury and fashion markets - Paris, Milan, Florence, Zurich & Munich. To find out more about retailing in luxury brand management, I’d be delighted to start a conversation about working together!
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Work history
Brand & CommunicationsDiageo
Mumbai, IndiaFull Time
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Digital Retail Innovation StrategistLVMH - Parfum & Cosmetique
- ItalyFull Time
The aim for the study was to provide luxury services solutions in the area of cosmetic and perfumery retail for LVMH vis-à-vis the concept of client excellence alongside enhancing brand ownership.
This was done by identifying the loopholes & need-gaps in customer behaviour, supply chain and recommending innovations in retail to enhance the omnichannel experience for luxury beauty, cosmetics and fragrances in India.
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Skills
- Content Strategy
- Digital Advertising
- Social Media Marketing
- 360 Branding
- Media Buying
- SEO
- Brand Consultancy
- Communication
- Account Planning
- Creative Visualisation
Education
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Master in Global Luxury Goods and Services ManagementMIP / Politecnico di Milano
- Milan, Italy
• Achieved a Cum Laude.
• Recieved a scholarship.
• Public Relations - Luxury club
• MIP Consulting Club
• Student Blogger for MIP's blog - #GrowingLeader
• Moderator - 'Luxury Conversation Series' for a panel discussion with industry stalwarts.
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Master of Business LawsNational Law School University of India, Bangalore
- Bengaluru, India
• Achieved a distinction.
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Awards
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Cum LaudeMIP / Politecnico di Milano