Esma Yenıcerı Bayrak
Available

Esma Yenıcerı Bayrak

Digital Marketing ManagerLondon, United Kingdom
+ Info

10

Connections
Gergana Dineva
Jamie Hayward
Sophie Warde Hunter
Esma Yenıcerı Bayrak
Available

Esma Yenıcerı Bayrak

Digital Marketing ManagerLondon, United Kingdom
About me
Several years in growth, acquisition and strategic marketing, with a track record of planning and executing customer acquisition strategies and channel expertise across the entire marketing mix of owned, earned, and paid channels in B2B and B2C sectors. I’m passionate about all things with acquisition. I have quantitative and technical data analysis skills and I think strategically about learning and measurement frameworks, social marketing channels and content marketing. I’m a thoughtful thinker who loves to analyze results and deliver actionable business intelligence and insights. I have deep understanding of customer stages and sales funnel to successfully enable campaigns that targeting at different funnel stage audiences. Increase overall business demand as well as content engagement. Experience with digital performance metrics, I can independently track, report, analyze all campaigns and optimize based on results. I develop hypotheses and analyze findings to recommend solutions that optimize growth channels, funnel conversion, and lower overall acquisition costs while driving scale. My core strengths include, but are not limited to the following: • Managing PPC, Paid Social and Affiliate Channels. Developing and monitoring tracking systems that will enable accurate evaluation of the cost effectiveness and value of all online activities, using Google Analytics, Facebook insights, Twitter analytics, amongst other tools. Adjusting activity to continually increase the quantity and quality of digital engagement. • Developing accurate and achievable project management by using my technical know-how from two well known Project Management certifications. • Own content distribution strategy and execution plan through digital channels. • Working closely with content and sales team, initiate and optimize digital campaigns that contribute to demand generation as well as assisting sales outbound efforts.
Work history
    A
    A
    Digital Marketing SpecialistAsergis Global
    London, United KingdomFull Time
    Preparing strategic digital marketing plan and implantation of digital marketing strategies in across all channels such as PPC, Social Media (Content Creation), E-mail marketing, Retargeting. • Working closely with content and sales team, initiate and optimize digital campaigns that contribute to demand generation as well as assisting sales outbound efforts • Own content distribution strategy and execution plan through paid social and third party channels. • Product management support for a Web RTC Video Conferencing Application
    M
    M
    Digital Marketing-Acquisition LeadMolo Finance
    London, United KingdomFull Time
    * Create and own the customer acquisition strategy * Help define, measure and understand growth metrics * Own digital marketing and other channel planning, to achieve traffic, cost-per-click, and cost-per-conversion targets * Lead the day-to-day optimisation of paid search (PPC), organic search (SEO), display, aggregators and affiliates, paid social and re-targeting activity * Support the rest of the marketing team, and the digital product team in developing the content strategy for the website, customer communications and other activity, based on data and insight * Continuously analyse campaign performance, using tools such as Google Analytics
+ Show more
Skills
  • Marketing Strategy
  • Social Media Marketing
  • Strategic Planning
  • Strategy
  • Marketing
  • Digital Campaigns
  • Digital Advertisement
  • Marketing Campaigns
  • Marketing Consulting
  • Acquisition Marketing
  • Affiliate Marketing
  • PPC
  • Paid Social
  • Paid Media
  • Paid Search
  • Affiliate Management
  • Affiliate Advertising
Education
    Y
    Y
    Master in Marketing and Communications ManagementYeditepe University
    Istanbul, Turkey
    General Assembly logo
    General Assembly logo
    Certificate in Digital MarketingGeneral Assembly
    San Francisco, United States
+ Show more