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  Mayor of London | London Needs You Alive The Mayor of London rises above scare and shock tactics with an influencer-led strategy to tackle knife crime in the capital. The first work from Abbott Mead Vickers BBDO since winning the anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadi

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