Esteban Cuenca

Creative Director

Level
Senior
Location
Amsterdam, Netherlands
Availability
Locked Pro Plan feature
Professions
-
120 Connections
)

Projects

  • Creative Director
  • Creative Director
  • Creative Director

About me

In a nutshell, I'm a wild card. Ace at connecting brands and audiences in less than 30 sec or 140 characters. Fill blanks with ¯\_(ツ)_/¯ I've studied Image and Sound Design at University of Buenos Aires. I've worked as editor, promo producer, creative and director. I've written scripts for shorts, web series, I've directed commercials for a few brands and I even invented an MTV Award with the shape of a furious pink cat. I speak Spanish, English and I'm learning French in my free time. I feel comfortable thinking new ideas, designing, illustrating, writing scripts, taking pictures, directing, editing and animating in 2d. If I had to describe myself I would say I'm a mix between a puppy and a boy who ate too much sugar. And yes, my real name is Esteban Cuenca, but everyone knows me as Beast.

Locked Pro Plan feature

Skills

  • Creative Direction
  • Creative Development
  • Branded Content
  • Copywriting
  • Art Direction
  • Budget Management
  • Project Execution
  • Adobe Create Suite

Companies I’ve worked with

  • Viacom International Media Networks (VIMN)

    Viacom International Media Networks (VIMN)

    • Television
  • R

    Rudo Company

    Work history

    2018

    Executive Creative Producer

    Rudo Company

    Jan 2017 - Jan 2018
    • Buenos Aires, Argentina
    • Full Time
    • Rudo Company is an animation studio. His productions range from short films, animated ads to music videos. As ECP i’m responsible for the overall quality control and success of all productions, and for ensuring that final products conform to commissioner's specifications. Key Roles include: - Ideate, conceptualise, pitch and lead development and execution of Original Productions. - Responsible for selecting marketable projects and ensuring that every step is taken to guarantee success in the market. - Attract co-production partnerships and funding. -Secure that every project meet all financial, legal and regulatory requirements.

    2017

    Oct 2012 - Jan 2017
    • Buenos Aires, Argentina
    • Full Time
    • VIMN Advertising & Brand Solutions is a talented and specialised group of creative professionals focused in develop cobranded content across Viacom's diverse portfolio of media brands - including MTV, VH1, Comedy Central, and Paramount- targeting kids, youth, young adult and family demographics. As part of The Americas cluster we provide business focused and creative media solution for a wide range of brands across Latin America market. Clients includes Coca-Cola, Samsung, Ford, Axe, Doritos, Peugeot, Wonka, Reebok, Bacardi, Claro, Gobierno de Monterrey, Pepsi, Gobierno de México D.F, Telcel, Big Cola among others. Key roles include: ▪︎ Ideate, conceptualise, pitch and lead development and execution of cobranded content for VIACOM Latin America clients for On Air and On Line platforms. ▪︎ Conceptualize and lead development and execution of high end graphics for show openings, awards shows, promo spots and ad campaigns. ▪︎ Direct supervising of outsourced production companies to ensure compliance with the brands and implement corporate standards.

    2012

    Sep 2011 - Sep 2012
    • Buenos Aires, Argentina
    • Full Time
    • MTV Buenos Aires Design Studio is an international creative unit in charge of providing creative on air & off air promotional content across all Viacom's diverse portfolio of media brands - including MTV, VH1, Comedy Central and Paramount - supporting Latin America original programming. Key Roles included: ▪︎ Conceptualise, write and edit the on-air promotions and campaigns for show premieres and re-runs for MTV and VH1 channels. ▪︎ Provide high end On Air graphics and improve the network’s brand image communication language in partnership with the Art Department team. ▪︎ Defining and implementing the brand’s voice across all creative work.

    2011

    Jul 2011 - Sep 2011
    • Buenos Aires, Argentina
    • Full Time

    Education

    2012

    Moving Image and Sound

    Universidad de Buenos Aires

    Feb 2007 - Nov 2012
    • Buenos Aires, Argentina
    • BA in Image and Sound Design, with focus on Script writing and Film making, from University of Buenos Aires. Profound expertise on: Creative Direction, Branded content and Integrated Marketing, Production of Long and Short format content, Direction, Copywriting, Editing and Motion Graphics.

    Awards

    2015

    Hong Kong Arthouse Film Festival 2016 Official Selection

    Hong Kong Arthouse Film Festival

    • Best Music Video for "Cut Me Short" Music Video

    2015

    Paris International Music Video Underground 2016 Official Selection

    Paris International Music Video Underground

    • Best Music Video for "Cut Me Short" Music Video

    2014

    Silver Awards On-Air Brand/Sponsor Integrated Campaign

    Promax & BDA USA

    2013

    Bronze Award Integrated Marketing Consumer Tie-In Spot

    Promax & BDA USA

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