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I recently graduated with a Master’s Degree in Fashion and Luxury Brand Management, and I am currently working at Christian Dior Couture Paris as a Public Relations Assistant. I have a great deal of experience in Communications and Marketing, having worked on international assignments in-house and agency side for over three years. During this time I have contributed to the successful positioning of various brands like Adidas and John Galliano, gaining recognition for being highly organised, a hard worker and a great team player.
Execute communication and media relations plans to increase the brand awareness, develop a strong corporate image, and nurture the industry network. · Managing media inquiries and requests. · Coordinating events and special projects. · Building strong relations with market influencers. · Preparing reports on the impact of the communication and marketing tactics.
Work with the Marketing and Sales Teams to grow the customers’ relationship with the Italian brand MSGM. · Assist in managing the showroom. · Direct models in getting dressed according to the Stylist’s instructions. · Participate in stock takes and inventories.
Develop and implement strategies to promote the image and brand awareness of various international fashion labels, such as A.F. Vandevorst, Christian Wijnants, Cheap Monday, Ivy Park, Adidas Y-3, Current Elliott, Replay and Sea NY. · Managing requests and press samples. · Organising events during the Fashion Weeks and Press Days. · Monitoring press coverage.
Responsible of various communication projects, which involved creativity, management and media. · Community Manager COLDWELL BANKER, Real-Estate agency. · TV Host THE CONGRESS CHANNEL, TV show.
Create, develop and execute innovative communication and promotional strategies for the Coca-Cola’s Shopper Marketing account. · Research and fieldwork at the Point Of Sale. · Providing creative content for advertising purposes in Spanish and English. · Organising and supervising events. · Client management.
Provide digital strategies to support the communication campaigns for the Coca-Cola, Hasbro, and Asocaña accounts. · Creating and managing content in accordance to the brand. · Drafting reports and planning on-going strategies for specific time frames.
Assist the Philip Morris’ Creative and Executive teams to promote the company’s portfolio along the American territory. · Providing various fieldwork duties for the Planning Department. · Drafting reports to analyse results and product performance. · Developing creative content in Spanish and English.
Master’s Degree: International Fashion and Luxury Brand Management