An astute, personable and driven professional with over eight years experience. I assist organisations in growing and running their businesses. A clear thinker and calm under pressure. I want to bring my solid skill set and education to a rewarding role and an exciting, influential company.
**Company put into liquidation, made redundant** A self-starting role strategising and driving all B2B regional based campaigns in Africa, Asia, Latin America and Europe to support the brands ambitious growth plans, alongside growing and engaging existing B2C audiences. Key responsibilities; • Driving all B2B marketing activities. • Delivering a B2B marketing strategy to support its ambitious growth plans across new and existing markets. • Content creation • PPC • Paid advertising • Social media management • Website management • Copywriting • Digital strategy • Branding • Analytics • Lead generation
Working on my initiative to develop analytical frameworks to measure the impact and efficiency of new products while overseeing the launch of numerous improved customer services. Delivering marketing strategies and content. Key responsibilities; Year on year client growth and retention, leading digital and print campaigns, website maintenance. Achievements included: • Growing the online social audience by 15k within the first six months. • Developing the Mailchimp newsletter with A/B testing resulting in 800 new subscribers. • Running successful Google AdWords campaigns with clearly defined objectives. • Identifying and building strong keyword lists and ads for campaigns. • Setting up Google Analytics from scratch with Squarespace CMS analytics enabling me to report on results thanks to my initiative. • Running influencer campaigns with names like London on the Inside, and Tania B from The London Thing resulting in revenue increase. • A complete website refresh with improved SEO and CRO generating an increase in conversions of 78% • Securing monthly contracts with Burberry, Bloomberg and Selfridges valued at £30,000+ each. • Successfully tendering for jobs at a single venue for a total annual value of over 1M. • Delivering strong pitches to publications including Financial Times, InStyle, Vogue and The Independent resulting in exposure for the brand. • Rolling out a thriving nationwide delivery service resulting in a 30% increase in delivery orders and 25% in repeat custom. • Introducing ready-to-go wedding packages boosting our wedding revenue YOY by 40%.
I wanted to gain the theoretical tools and knowledge to better understand the social-political world, why social inequality persists and how my own life experiences intersect with wider social structures, such as 'race', class and gender. The knowledge and skills that I'm building on this programme are highly valued in today's world of work and are enriching my capacity as a thinker, communicator and analyst.