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A down to earth design, advertising & marketing professional, working through the line on a broad range of brands from Mobile Communications to Automotive. Highly motivated, personable, passionate, persuasive and articulate. Able to achieve the highest results through strong relationships, rigorous client service experience, account planning and commercial skills.
Role: Bought in to develop new business and manage existing client relationships Highlights: - Winning Social media project for restaurant chain and implementing successful influencer strategy and increasing footfall and sales - Conducting research groups and creating a proposal for the future of publishing - Creating a winning idea for Cartier that broke the boundaries of their conservative marketing style - Creating a successful event with influencers that was attended by top brands and led to 20 new business meetings
Role: Bought in to cover Gumtree, Carlsberg & Magners Highlights: - Created a plan of activities for Carlsberg Euro 2016 campaign along with a delivery plan and budgets - Delivered Gumtree re-branding campaign including TVC, Radio, OOH, Print and Digital 6 Sheets - Created research plan for Magners campaign and contributed to strategic direction and campaign creative
Role: Working for Infiniti car brand within the EMEA region, managing a team of 2 direct reports and supporting CP+B Infiniti team on a Global level Highlights: - Supporting CP+B Global team both in terms of car launch strategy and creative development with an EMEA - perspective - Went to US office to support with EMEA campaign creation - Successful management and integration of supporting agencies in the EMEA region - Created from scratch agency group managing integration, responsible for building trust, collaboration and - working practises - Driving strategic and creative projects for WE
Role: Responsible for SAB Miller client as Account lead working directly with MD and ECD with 1 direct report Highlights: - Bought in to improve client relationship and create more stringent internal processes that increased client - confidence and agency delivery - Working with the strategy team to develop an ATL strategy for Miller Lite for the LATAM region - Working with the ECD and creative team to develop an ATL campaign for Miller Lite for the LATAM region, including preparation of creative for Qualitative and LINK research
Role: Responsible for largest client in Czech Republic, SKODA International (€1.5m fee income) and a team of 9 direct reports, work with the agency MD on strategy for all major projects covering all regions Highlights: - Responsible for creating and running relationship with all partner agencies (Draft FCB, Mediacom and - SinnerSchrader). Managing and creating an environment that created aligned and integrated campaigns - Responsible for all major Car Launch projects with a Global remit from brief to delivery - Exceptional relationships with all senior clients - Oversee all billing and restored maximum profitability both minimising an inherited write off and restoring strength through bottom-line focus and team financial awareness
Role: Team Red, part of the Y&R network, working specifically for Vodafone. Managed both ATL & BTL business, with 3 Account Directors reporting directly. Highlights : - Responsible for integrating ATL & BTL departments internally to create a more aligned work process and - seamless creative development - Managing relationships with all other agencies to ensure brand message and creative output consistent - Responsible for all large projects in terms of strategy, alignment, creative output and delivery
Role: Boutique Creative Design agency. Senior Account Director for a mobile communications operator called Bite, operating in Latvia and Lithuania, and also Agency TV producer. Highlights: - Delivery of supporting strategy, creative and production of 7 TVCs in less than 12 months, 4 of them at the - same time - Developed working processes and implementation across both clients in different regions and agency offices - Responsible for researching regional sensitivities to create briefs and creative that would be tonally on brand - and locally relevant - Assisted in the strategic planning/set up of an off-shoot agency in Lithuania
Role: Set up and managed theFarm agency in Prague, initially with 7 people, primarily to service Vodafone. The Czech office was the direct client contact and worked on ATL, BTL and DM projects. Highlights: - Set up new agency office in Prague - Creation of working practises between agencies London & Prague offices - Recruited all staff and developed skill sets - Creation and implementation of most successful Christmas campaign in Czech Republic - New client wins of Ceska Sporitelna (major Czech bank), Aviva and Motorola - Budgeting/finance of agency
Role: Tested my organisational and professional skills by becoming a location manager working at Amazing Space, Film London and worked directly with Location Managers.
Role: Large and small identity and branding projects, sub branding, marketing communications (Internal and external), brand guidelines, packaging and POS, signage, websites. Clients included Boots, Halfords, DSTL (Defence Science and Technology Laboratories), Emap, Mobile Telecommunications Kuwait, National Bank of Kuwait, Quantel, Poole Development, Troika and Merrill Lynch HSBC.
Clients: Mars, Always (P&G), St Ivel, Virgin
Client: P&G (Pringles Pan European)
Professional Creative Awards