About me

Design & Marketing Professional pivoted from Science.Skilled in Content Marketing, Visual branding and Data Analysis. Passionate in developing innovative marketing campaigns that meet KPIs & captivate audiences by creating memorable brand experiences.

QuestionsProjectsExperienceTeam

Work history

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Marketing ExecutiveOne for Fun
Aug 2022Glasgow, United KingdomFull Time
Responsibilities: B2B social media marketing across social media platforms (LInkedIn,Tiktok,Instagram etc) campaigns that contributed to 36k online digital impressions with brands such as Smyth's and The Entertainer Influencer Management : identifying and managed 10+ TikTok & Instagram content creators for 2 major Content Creation: Creating and editing marketing material (Reels, TikTok videos, info-graphs etc.) for marketing campaigns Increase sale turnover & brand awareness by strategic marketing plans aligned with business goals Copywriting developing engaging and persuasive copy for marketing collateral Analytics and Reporting: Proficiency in analysing marketing data using tools like CRM systems, and social media analytics to increase content retention rate by 56% Achievements Negotiated a £2.5k 3 campaign influencer package to a £ 1k 3 campaign package
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Design & Marketing AssitantAberdeen for a Fairer World
Jan 2022 - Jun 2022Glasgow, United KingdomInternship
RESPONSIBILITIES: Social Media Management: Managed various social media platforms(Facebook, Twitter, Instagram, LinkedIn) Content Creation: Created engaging content, schedule posts, monitor analytics for the NGO's website, blog, social media channels, and email newsletters. Graphic Design: Basic graphic design skills to create visually appealing social media graphics, infographics, and other digital assets using tools like Canva or Adobe Creative Suite. SEO (Search Engine Optimisation): Understanding of SEO principles to optimise website content and conduct keyword research. Improve organic visibility and drive relevant traffic to the NGO's website. Email Marketing: Proficiency in email marketing tools (such as Mailchimp) to create and manage email campaigns, segment email lists, and analyze performance metrics. Develop targeted and engaging email content for different purposes (fundraising, newsletters, event invitations).

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Skills

• Digital Marketing
• Adobe Creative Suite
• Influencer Management
• Brand Campaigns
• Brand Development
• Project Management
• Design
• Social Media Management

Education

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Nutrition BScThe Robert Gordon University
Sep 2017 - Jul 2021Aberdeen, United Kingdom

Awards

Fundamentals of Digital Marketing CourseGoogle
Comprehensive course covering key aspects of digital marketing, including search engine marketing, display advertising, and analytics. Hands-on exercises-provided practical insights into creating effective marketing campaigns using Google Ads and leveraging Google Analytics for data-driven decision-making. Skills Developed: Proficiency in Google Ads campaign creation and ad copywriting. Knowledge of Google Analytics for tracking website performance, user behavior's, and conversion tracking. Google Analytics & Google Search Console to monitor SEO