About me
Digital marketing specialist, customer success driver, and omnichannel marketing optimizer with a genuine passion for design and technology that amplifies human potential. I believe in the power of data. I love to understand what makes people behave the way they do.
I found myself to be highly motivated and ambitious, also thanks to a great abundance of work experience. An industry expert in Affiliate Marketing, I am comfortable with running campaigns on PPC (Google Ads), CPC, CPA, CPL, CPM, CPI, and CPCV model. Strong passion for Programmatic Media Buying (Self-taught Google Display & Video 360). Competent and reliable with a good eye for detail, I am also a quick learner, able to work under pressure and efficiently in a team.
In my free time I like watching football and documentaries among other things.
Work history
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Global Affiliate Marketing ManagerThePowerMBA
- Madrid, SpainFull Time
Main Responsibilities:
- Manage all the affiliate activity worldwide via the Impact Radius platform.
- Work directly with executives to develop a business plan and growth strategy.
- Manage onboarding and enablement processes, track partner progress against metrics, and hold them accountable for performance by identifying gaps and suggesting strategies to improve.
- Develop go-to-market strategies for each partner, including product/API integrations, business and support training, buyflow optimization and marketing plans, and reporting out regularly on partner performance.
Main achievements:
Developed a global affiliate marketing channel.
Recruited 10 active publishers worldwide in 3 months.
Run blogger campaign with Pablo Roca and achieved +25% Revenue MoM
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Account ManagerAwin
- London, United KingdomFull Time
Main Responsibilities:
- Manage accounts which include Giffgaff, More Than Insurance, Uniqlo, Eurochange, and Quidco Lead Gen Program.
- Run bespoke weekly reports and providing commentary, carrying out regular competitor analysis, - recruiting affiliates to each program, communicating with top affiliates, and helping to plan campaigns.
- Execute marketing strategies during key selling periods.
- Assist, plan, and executive lead generation campaigns.
Main achievements:
Successfully run seasonal campaigns overachieving revenue targets by 7%
(Giffgaff) and 27% (Uniqlo).
Developed Uniqlo referral scheme achieving 70% engagement rate.
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Skills
- Advanced Excel
- Microsoft Powerpoint
- Leadership
- Data Analysis
- Data Collection
- Creativity
- Problem Solving
- Client Development
- Performance Analysis
- Google Adwords