- Plotting detailed marketing plans and timeline strategy for an entire artist campaign cycle. - Developing the positioning strategy for an artist and campaign including artist identity, competitor brands, audience segments/targets and key goals – including release and product strategy from development phase through to key product releases. - Briefing and commissioning creative assets including logo, artwork, imagery/photos, video content (eg: live sessions, behind the scenes footage), digital content (eg: website, social templates) all in line with artist positioning. - Working with our media agency to plan and book media across all channels including TV, Digital, OOH, Radio, Print and Cinema. Focusing on delivering forward-thinking and creative campaigns, making smaller budgets work harder to deliver greater impact and ensuring ROI is constantly measured. - Directly manage out-of-house social agencies to devise and implement an appropriate target-driven social/fan acquisition and engagement strategy for campaigns. - Monitoring internal analytics systems to benchmark artists against competitors to ensure targets are being hit and are realistic. - Manage project budget across all areas of marketing from creative to media.
An all-encompassing role, assisting with the day to day admin and other ad hoc duties of the central marketing team. Working across a roster of 30+ acts over RCA, Columbia, Epic and Syco, both international and domestic. In addition, involvement with the execution of marketing campaigns for the joint venture labels. I was required to frequently switch marketing techniques between acts of dramatically varying genre. My experiences had me involved in a hugely diverse number of artists with worldwide success, including; Beyonce, Olly Murs, Leona Lewis, AC/DC, Foster the People, Alicia Keys and Foo Fighters.