Eve Morrison

Marketing

FollowUnfollow

Join our Pro Plan to message Eve

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Skills

 

  • Creative Advertising
  • A&R
  • Digital Social Media Strategy
  • Marketing Advertising Campaigns
  • Creative Coordination
  • Social Media Content Management
  • Media Advertising Marketing Campaigns

Work history

Currently

Marketing

Polydor Records

Mar 2013
  • - Plotting detailed marketing plans and timeline strategy for an entire artist campaign cycle. - Developing the positioning strategy for an artist and campaign including artist identity, competitor brands, audience segments/targets and key goals – including release and product strategy from development phase through to key product releases. - Briefing and commissioning creative assets including logo, artwork, imagery/photos, video content (eg: live sessions, behind the scenes footage), digital content (eg: website, social templates) all in line with artist positioning. - Working with our media agency to plan and book media across all channels including TV, Digital, OOH, Radio, Print and Cinema. Focusing on delivering forward-thinking and creative campaigns, making smaller budgets work harder to deliver greater impact and ensuring ROI is constantly measured. - Directly manage out-of-house social agencies to devise and implement an appropriate target-driven social/fan acquisition and engagement strategy for campaigns. - Monitoring internal analytics systems to benchmark artists against competitors to ensure targets are being hit and are realistic. - Manage project budget across all areas of marketing from creative to media.

2013

Marketing Assistant

Sony Music

Feb 2010 - Mar 2013
  • An all-encompassing role, assisting with the day to day admin and other ad hoc duties of the central marketing team. Working across a roster of 30+ acts over RCA, Columbia, Epic and Syco, both international and domestic. In addition, involvement with the execution of marketing campaigns for the joint venture labels. I was required to frequently switch marketing techniques between acts of dramatically varying genre. My experiences had me involved in a hugely diverse number of artists with worldwide success, including; Beyonce, Olly Murs, Leona Lewis, AC/DC, Foster the People, Alicia Keys and Foo Fighters.

Education

2007

Sound Design Technology

University of Hertfordshire

Aug 2005 - Apr 2007
  • BScHons