About me
Visionary stylist, innovative idea generator, creative eye, brand understanding, commercial awareness.
Projects
Work history
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Fashion Creative and CommunicatorSpeedo Head office
- Nottingham, United KingdomFull Time
Working alongside Speedo as part of a live University brief. Working as a small team of 3 to create a moving film (using ASMR), and still imagery, to promote Speedo’s H2O Active range for their 2019 collection.
• Attending regular meetings with the Speedo team.
• Presenting idea generation and innovative concepts for the 2019 H2O Active collection.
• Creating a big idea, and allocating a target audience to best promote and communicate the new launch.
• Re-styling Speedo as a brand for the ‘Gen-z’ consumer. Showing Speedo how they could become more desirable as a brand..
• Presenting a 1 year marketing plan to Speedo HQ, pitching the pre-launch, launch and post-launch of the 2019 H2O Active collection.
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Fashion Creative and CommunicatorLord Whitney
- Nottingham, United KingdomFreelance
Working on a university brief alongside Lord Whitney (a Creative Direction, Set Design and Art Direction team) to create a window display for COW Vintage, Nottingham store.
• Creating a unique and innovative idea and concept around a single, randomly selected object.
• Taking the idea and concept and turning it into a creative set, and styled production, to create a moving image, and selection of still images- relating back to COW Vintage.
• Presenting the final concept, moving image and still images in front of Lord Whitney and COW Vintage’s Visual Merchandiser and Store Manager, to state why the created concept was best suited to the brand and their window display.
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Skills
- Styling
- Fashion Styling
- Art Direction
- Editorial Fashion
- Brand Styling
- Photoshop
- Commercial Styling
- Indesign
- Creative Direction
- Concept and Ideation
Education
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2:1 BA(Hons) Fashion Communication and PromotionNottingham Trent Univeristy
- Nottingham, United Kingdom