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Evi Fassa

Evi Fassa

Senior Product ManagerLondon, United Kingdom
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Evi Fassa

Evi Fassa

Senior Product ManagerLondon, United Kingdom
Professions
  • Product Manager
LevelSenior
PostsProjectsExperienceTeam
Work history
    MOO logo
    MOO logo
    Senior Product ManagerMOO
    London, United KingdomFull Time
    MOO is an online design and print company which allows users to customise their branding material. Responsible for the B2B platform that accommodates the needs of businesses and creative professionals/agencies. Responsibilities / Accomplishments: • Launched a new section of the platform that generated a new revenue stream and helped form GTM marketing plans • Part of several cross functional (and cross location) working groups, formed around OKRs and business objectives. Worked via OST and impact mapping to visualize priorities under KRs • Facilitated workshops: user story mapping, customer journeys, jobs to be done etc. • Drove team restructure, set up new purpose, Ways of Work and new product roadmap/strategy • Involved with internal training and sales enablement for new features • Worked very closely with Research and BI to inform prioritisation and future work • Established a new process with RFPs and vendor assessments to integrate with
    T
    T
    Product ManagerThe Blogger Programme
     - London, United KingdomFull Time
    UK Start-up in the Influencer Marketing space, with a SaaS platform (over 40K users) which connects Influencers with Brands to collaborate. Responsibilities / Accomplishments: • Established Product management function, created Product Roadmap & Product Strategy, managed 2 platform launches (Beta and Production) in 6 months • Pricing & Packaging, Go to Market, Analytics, setting up company KPIs • Recruitment, Management of UX and development team, significant work with 3rd party integrations via APIs • Extensive UX work & platform redesign (user testing, user personas, wireframing, mobile/responsive views), Agile coaching, setting up Jira projects, bi-weekly sprints, retrospectives and company demos • Participation in Board & Investors meetings, presenting product strategy and data reports from Google Analytics and user statistics
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Skills
  • SaaS
  • Agile
  • UX
  • SEO
  • Web Content
  • Influencer Marketing
  • Product Owner
  • User Testing
  • Analysing Trends
  • KPI Management