I am ambitious, proactive and passionate about delivering dynamic strategies that enable agencies to gain new business from global brands. Be it empowering colleagues or providing a fresh perspective on how to present products & services, I have enabled businesses of varied disciplines (insight specialists, music curators, branding consultants, tech providers, etc.) to bring their USPs and added value to the fore.
Work history
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Account DirectorRainmaker
- London, United KingdomFull Time
Providing business development account direction included:
• Working with one of the founding partners to pitch for new business
• Working closely with clients (including MDs, CDs, CEOs, executive producers, brand strategists, marketing directors, client services directors and chief growth officers) from various categories including branding, film, photography, tech, design, experiential activation and insight
• Using industry insights and PR activity to inform and refine positioning, target market profiling and marketing collateral frameworks (for messaging, case studies, RFPs, creds, thought leadership, etc.)
• Reviewing how clients present their services to brands and providing strategic recommendations to emphasise their USPs and added value
• Engaging global decision makers across sectors including fashion, F&B, retail, FMCG, media, automotive and finance
• Providing creative strategic support for live client projects
• Managing account executives and empowering them to improve their strategic, prospecting and client facing skills
Opportunities were gained from Dr Martens, Rimowa, BBC, Goldman Sachs, News UK and Unilever to name a few.
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Senior Business Development Account ManagerAlwaysThinking
- London, United KingdomFull Time
Delivering strategic business development for creative SMEs - the role included:
• Carrying out market research to aid the refinement of business development approaches
• Briefing colleagues on additional research tasks to acquire insights on industry trends and developments
• Collaborating with national and global client business development & PR teams to devise cohesive messaging and marketing content
• Sourcing data, prospecting, identifying opportunities (in the retail, fashion, design, property and hospitality sectors) and managing CRMs
• Creating new business relationships for clients with key decision makers
• Managing the sales process from start to finish, including generating and delivering RFPs, refining pricing structures and negotiating fees
• Ensuring clients are kept fully informed and included in business development process
New business was generated from brands including, IHG, Hunter, TP Bennett, Oasis, Norr Group, Heston Blumenthal and Accor.
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Skills
- Business Strategy
- Account Direction
- Indesign
- Adobe Photoshop
- Research
- Creative Assistance
- Sales Management
- Brand Engagement
- Proposal Writing
- Pitching
- Client Services