About me
Art Director / Designer with experience in retail, lifestyle, beauty and fashion. Progressive thinker with a firm grasp of visual and cultural trends. Creating 360 digital designs, campaigns and art direction from concept development through to execution of all kind of brand content including stills, video shoots, interactive social content.
What is special about me is my international background. I am German/Polish, studied in Germany and Milan living in london since 12 years. This experience gave me a great insights into different cultures, languages and customs.
Key strengths
Fashion, Luxury, Lifestyle, Real Estate, Interior Design, Editorial, Retail, Art Direction, Photography, Typography, Corporate Design/Corporate Identity, Branding, Art.
Work history
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Creative DirectorEwa Babinska
London, United KingdomFreelance
Supporting Luxury Brands like Hearst Magazines UK, River Island and more.
Global Art DirectorHearst Magazines UK
- London, United KingdomFull Time
Business development, creation and implementation of new corporate identity and brand.
• Supported Creative Director and Global Department with storytelling pitches and designs
• Created concepts and ideas and executed digital and print marketing campaigns
• Lead photographic and film shoots for luxury clients in cooparation with different Hearst Magazines
• Executed projects from concept through completion
• Delivered a Hearst CI/CD 2020 design with consistent branding and an editorial brand voice included roll
out of new templates designs for internal and external use
• Design and implementation of the Hearst Global Website
• Worked with the Global Team, Sales and Marketing on creating designs and develop ideas as well as
visualize ideation processes for pitch presentations, including corporate decks, mocks, case studies,
logos, mood boards, videos while interpreting client brief
• Supported the editorial team providing strategic vision and developed engaging 360 visual campaign
for print and social media
Accomplishments 2020/2021: Increased 2021/2021 sales by winning premier pitches: The Ritz-Carlton (£750k), Farfetch (£236k), Amazon Fashion (£392k), Shell (£460k), Nike Viva Campaign (£234k), Siemens (£100k), De Beers (£651k), Dove & Cosmopolitan (£235k), Hearst Purpose (£1.5m to the business a year)
+ Show more
Skills
- Fashion
- Marketing PR
- Print Design
- Art Direction
- Digital
- Design
- Creative Direction
- Print Campaigns
- Indesign
- Office
- Photoshop
- Powerpoint
- Trading Sales
- Buying Wholesale for Fashion Retail
- Trading AND Manager AND Retail
- Brand Management
- Art and Creative Direction
- Desktop Publishing
- Editorial Design
- Photography
- Account Management
- Typography
- Strategy and Planning
- Planning Strategy
- Scheduling/strategic Thinking/planning
- Digital UX
- UX Design
Education
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Corporate Identity DesignUniversity of applied Sciences and Arts Hildesheim
- Hildesheim, Germany
Master in Corporate Design/Corporate Identity