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I'm a social butterfly that is not afraid to push boundaries to come up with an innovative concept. From winning the L'Oreal Brandstorm competition and gaining a job with them, to leaving the corporate wheel and being able to work on projects with them and other large companies such as LVMH, but on a freelance project basis, I'm a fast-thinking individual that succeeds to get the job done to optimum standards. I'm passionate about the creatives I work on and look to all different media outlets for inspiration - from music videos, social trends, the catwalks and the global street style trends. I like to push myself out of my comfort zone.
Creative / Art Direction • Creating key looks for Press Ads for L'Oreal Paris & Glen Morangie (LVMH) • Developing the creative and putting together looks for a social media campaign for Maybelline New York • Styled the lookbook and website imagery for Finlayandco.com & Xinx Sportswear E-commerce styling: • Create looks for websites (such as ASOS.com, London-Boutiques.com & Keungzai.com) working with fit model, mannequin and pinning • Working to tight deadlines for website to meet their clients’ deadlines Commissioned work: • Guest stylist for The Metro Newspaper http://metro.co.uk/2014/01/08/how-to-find-decent-clothes-in-charity-shops-insider-tips-4252976/ Musicians: • The Kooks for Alan Carr Chatty Man https://www.youtube.com/watch?v=Weu4ZJHlM_c • Cleo Sol Editorial: • Most recently for WeareCollision Magazine Issue 5
Under their company, Camden Market I was managed the introduction of new fashion businesses into the market. - This meant introducing up and coming designers into the specific fashion areas of the market - Help them create a viable, marketable business through social and PR promotion as well as events. - Create and organise fashion pop-up markets for potential new businesses from across London - Liaise with fashion institutions such as The British Fashion Council & University of the Creative Arts to create projects with the students and emerging businesses - Collaborate with brands such as Pure to run competitions to encourage emerging businesses to move fromo online to offline and get a premises to trade from - Arrange maintenance issues to be resolved
Created a 1 year strategy that included relatable content to engage online community
resenting: • Live TV at their LFW AW14 • Interviews with designers, 'IT' girls and singers Rough Copy during Shopcade's LFW SS15 Pop up Store Event and party. Video example here: https://www.youtube.com/watch?v=zbnN96cfO5Y&list=UUUGSTMWYKKZChSBHxg6mKWg • All presenting work for Shopcade can be seen here: https://www.youtube.com/channel/UCUGSTMWYKKZChSBHxg6mKWg Fashion Corresponding: • Writing up celebrity interviews for the blog • Creating on-trend 'Get the Looks' of celebrity style on a daily basis appropriate to the app users Events Management • Organising monthly 'Style Battle' Competition Shoots whereby users would win a fashion makeover with a fashion magazine • Co-ordinate location, competition timings and liaise with brands and celebrities associated with this • Organised Shopcade 'Style Battle' Party - liaising with PR company • Contacting third party brands for gifting • Liaison and negotiation with suppliers • Internal department liaison • On-site event management • Post event reconciliation Other: • Intern management
Principle Accountablities: - Create, develop and implement the brand Social Media Strategy - Reach generation and content marketing on relevant social channels (e.g Twitter, Facebook, Instagram, Polyvore, Grabble, Pinterest and Tumblr) - Maintain positive Word of Mouth and user generated content - Social Media Analytics and Monitoring - Develop and support local subsidiaries with the blogger outreach programme. - Manage blogger collaborations and enquiries - Assisting with management and execution of seasonal brand events - Monitoring Social Media trending topics of conversation relevant to the brand - Creating the Social Media Weekly KPI report for Senior Management - Contacting third party brands for brand collaborations - Keeping up to date with market developments and competition activity.
· Implement the social media strategy, coordinating with sales manager and CEO to ensure its effectiveness and encouraging adoption of relevant social media techniques into all of the company’s products and services · Work with the web design team to ensure social media tools & website are kept up to date · Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. · Manage presence in social networking sites including Facebook, Twitter; recently setting up P’Interest and in the process of creating a blog, and seeding content into social applications as needed · Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate · Building and managing a Blogger outreach program to build an active brand ambassador network to spread the word about the company · Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results through Google Analytics · Regularly feedback insights gained from social media monitoring into the team, to help them evolve their strategies in a timely fashion · Monitor trends in social media tools, trends and applications
• Online marketing: Edit and write all product copy for retailer websites such as Harrods, Selfridges, House of Fraser & Debenhams for YSL ensuring that the content is engaging and educational to the reader. Manage the images, content & timings for all online sites to reflect the marketing calendar. I liaise with the retailers and re-create the design layout of YSL on retailer websites at every new product launch to make sure we have strong visibility at launch and beyond on their sites. • Printed materials: Manage, create & distribute a monthly magazine sent to our beauty consultants so that they know which products are key to sell each month. Liaise with the PR, sales & training teams in order to give clear & concise information to our consultants. Create copy for other print media projects including lookbooks at each season, invitation cards for magazine supplements and for in-store. • Strategic projects: Write & design ‘Sales Presenters’ – I work closely with the press, marketing and sales department to produce strategic copy for new product launches which is produced into a glossy page insert for the beauty consultants • Media Follow-up: Track YSL Press Insertions, file & share with the team. Lead competitor meetings to discuss competitive spend & SOV with the fragrance, skincare & make-up markets. • Affiliates projects: Relay competitor news and create monthly competitive reports and distribute this to the National YSL team. • Organising events • Provide admin support: Direct support to the Marketing Director and marketing team.
- Managing the tactical advertising for product launches, - Developing leaflet & product artworks, - Competitor & market research & analysis, - Designing & managing construction of POS material