About me

Not afraid to push boundaries to come up with an innovative concept. From winning the L'Oreal Brandstorm competition and gaining a job at the company, to leaving the corporate wheel and being able to collaborate on projects with them and other large companies such as LVMH, as well as smaller start-up businesses within the fashion, beauty & lifestyle industries.

PostsProjectsExperienceTeam

Projects

• 5

  A little midweek mindfulness......to ease you into the latter part of the week. Enjoy!
• 4

  The Kooks for Alan Carr Chatty ManTo style the band and choir for the show.
• CamdenMarket.comOrganised the photoshoot for the website redesign under tight deadlines from conception to end result. This included art direction, model booking and booking the creatives for the shoot. The brief: To create enticing images to revive the fashion element of Camden Market.
• Finlay & Co SS'16 Lookbook & Website ImageryCreating looks for Finlay & Co's Optical & Sun S/S'16 Eyeware Lookbook & Website imagery.
• Glenmorangie & Finlay & Co 'Beyond the Cask' Collaboration
• Maybelline Social Media Campaign- Developing the idea for the project within a short time period - Create aspirational looks on the shoot that were suited to their target market

Projects credited in

• 12

  Get To Know: Fabienne, the DJ, presenter, and brand strategistAhead of her New York set, we speak to the Soho Works London member about her multi-hyphenate career
• 20

  Soho Works App Launch PartyIt's been a week since our app Launch Party. In case you missed it, here are our a few highlights...

Work history

Founder, Chief Creative StrategistPapillon Communications
Dec 2021London, United KingdomFull Time
💡 Brand Marketing & Creative Strategy Experts founded on 15 years of brand storytelling. 🖊️ Working within the corporate environment for 5 of those years then branching out to form the company with a specialism in fashion and beauty. Since then, Papillon Communications has expanded into the lifestyle and wellness sectors. 🖊️ Working on a diverse array of projects, from TV Campaigns to lifestyle shoots as well as immersive theatre book launches, there’s not a challenge we don’t like to take on! 🌟 We believe that nothing is impossible, if you have an idea then let’s go for it. Our goal is your success; creating effective solutions in a cost efficient manner. 🌟 No enquiry is too big or too small, do get in touch to see how we can help you build your dream. www.PapillonComms.com
S
S
Digital Marketing & Creative Brand StrategistSophie Anderson
Jan 2020 - May 2020London, United KingdomFreelance
- E-commerce: Redesigned website with easy customer navigation and new graphics which saw site visits increase by 110% within first week. - Manage customer retention, website functionality, drive marketing of returning customers with plug-ins tools and loyalty scheme. - Manage all web content including imagery and product descriptions, copywriting and SEO - Create all product feeds, adding product descriptions, attributes, meta details, optimising images and ensuring that the process adheres to SEO best practice. Identify SEO possibilities for growth and implement, including reviewing the AI and ensuring the site is adhering to best practice. PPC & Digital Advertising: Drive performance across media channels, including setting CPA targets and weekly budget lay downs and reviewing performance on a weekly basis. Set and run the campaigns and adjust accordingly. - Sales Planning & creative shoots: Managing the sales campaigns from imagery to on trend shoots, and marketing schemes when applicable ensuring the brand is aligned with competitors. - Social Media Marketing: Strategise, manage and create content across all social media channels. Daily monitoring of content performance to maximise engagement and followers. Manage and coordinate affiliates. - Create trackable content using Google Analytics Tools. Led the marketing strategy for the collaboration with Tropic of C, maximising engagement and sales from our collaborative customer base. - Email Marketing: Manage, write and schedule newsletters. Analytics & Reporting: Weekly and monthly performance reporting of site and related digital marketing activity, focusing on traffic, engagement, conversion and sales. Identified ways to drive traffic, conversion and customer retention - - Point of contact for any external partners; affiliates and any other contractors, ensuring efficient coordination overall online improvements.

+ Show more

Skills

• Strategic Marketing
• Brand Strategist
• Creative Branding
• Creative Campaigns
• Digital Branding
• Digital Marketing

Education

N
N
BA(Hons) Fashion Marketing CommunicationsNottingham Trent University
Sep 2005 - Apr 2008Nottingham, United Kingdom