Fabrizio Cuscini

Fabrizio Cuscini

Head of DesignLondon, United Kingdom
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Fabrizio Cuscini

Fabrizio Cuscini

Head of DesignLondon, United Kingdom
About me
I strongly believe that good design is good business. I strive for simplification over complexity, aiming for high-quality, valuable, and well-balanced design. I am obsessed by the usability of a product and I routinely ask myself “How would this impact the end user?”. I craft pleasurable yet technically feasible interfaces using a system-based approach to design.
Projects
  • Sense Banking Experience
    Sense Banking ExperienceThis case study is about how I created a Design System and a prototype for a native mobile app — a white-label retail banking proposition. This project was demanded by Jigsaw XYZ, owner of the Sense white-label banking proposition.
  • Be the Business
    Be the BusinessLaunched in Nov 2017 with funding and support from the UK government, they work with the entire UK business community to share what works for today’s best businesses with every company that wants to learn and improve.
  • Cytora Underwrite Direct
    Cytora Underwrite DirectUnderwrite Direct is a white-label product for Business Insurance Companies. With UWD they can allow their prospect customers easily to get a quote and, eventually, buy it. This is a concept of a product I made when working at Cytora. Unfortunately, the implementation of this product never actually started.
  • Cytora Customer Support
    Cytora Customer SupportWith https://get.cytora.help website, Underwriters can have access to Knowledge Base articles and FAQs. This website runs on the Zendesk platform. The goal was to improve how Cytora is perceived by their customers, so I redesigned the entire website. a responsive and mobile-first User Interface and I also implemented the frontend from scratch.
  • Conectus for iOS
    Conectus for iOSConectus Mobile is the iOS application supporting digital engagement and collaboration between Investor and Advisor. For a complete and really native digital customer experience, Investors can use Conectus for iOS to check their investment portfolios or to keep in touch with their Personal Advisors.
  • Conectus for Apple Watch
    Conectus for Apple WatchConectus for Apple Watch is the wearable and tinier version of the Communication & Reporting Experience of the Conectus white-label product. Therefore, the set of functionalities, the data available and the interaction flows follow the direction of the main product.
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Work history
    M
    M
    Product Design LeadMarex
    London, United KingdomFull Time
    I do digital product design and prototyping for both internal and client-facing applications with a strong focus on design systems and usability.
    Jigsaw XYZ logo
    Jigsaw XYZ logo
    Contract Product Designer (UX, UI)Jigsaw XYZ
     - London, United KingdomFreelance
    During this collaboration I created a Design System to support the design of future in-house native mobile apps. Moreover, I designed several user-flows and created a prototype for a white-label retail banking native mobile app.
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Skills
  • Prototyping
  • Usability Testing
  • UI Design
  • User Flows
  • UX Design
  • Information Architecture
  • Visual Design