Hi, I'm Fabrizio (or Fab ✨), a Visual Design Lead & Art Director with expertise in branding, illustration, and motion graphics. I love collaborating with brands that use animations and illustrations to tell their unique stories. My philosophy is centered around white space and grids, and I draw inspiration from Swiss Design with a touch of humor. I've worked with brands like Arduino and HP on branding and marketing campaigns. Check out my portfolio at fabriziogarda.com to see more.
Projects
- Grado Plato® Brand Identity & Label SystemSince 2003 Grado Plato® has been crafting their solid, no frills beers out of their brewery in Chieri, Italy. A place where respect for traditional processes mixes up with willingness to try new things, creating unexpected ingredient combinations. As the brand is growing and refining its image, we were asked to capture its true spirit through a punchy new brand with real shelf standout. This is our proposal. Credits Art direction & Design ...... Marta Monge, Fabrizio Garda Photography .........
- Arduino Pro™ Brand & PackagingArduino® is an open-source electronics platform based on easy-to-use hardware and software. Arduino has drawn on its experience in frictionless design to enable enterprises to quickly and securely connect remote sensors to business logic within one simple IoT application development platform. That's when a new sub-brand was born. No matter how big or small a business is, Arduino Pro is here to support professionals pushing for change. This new brand branch offers business-oriented solutions and
Work history
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Visual Design Team Lead & Art DirectorArduino
Turin, ItalyFull Time
In my current role, I lead the conceptualization and execution of design projects, coordinating closely with creative and marketing teams to deliver successful campaigns. I guide and mentor team members, fostering their professional growth while ensuring high-quality outcomes. Using SCRUM methodologies, I manage workload definition and streamline project execution. I focus on keeping our brand innovative and competitive, ensuring all outputs adhere to internal best practices and maintain a cutting-edge position in the market. From internal briefs, I develop and present ideas, turning them into effective onsite and offsite campaigns that align with company objectives. Beyond project leadership, I actively mentor the design team, ensuring they stay updated on the latest tools and processes. I prioritize performance management, motivation, and alignment with departmental goals, ensuring that each designer is equipped to contribute at their highest potential. Over the years at Arduino, I’ve contributed to creating high-quality branded assets while collaborating with renowned global brands and corporations, including Arm, Google, K-Way, and Bosch.
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Sr Visual Designer & Art DirectorArduino
- Turin, ItalyFull Time
I bring hands-on experience in conceptualizing and executing design projects, collaborating with creative teams, and guiding them to successful outcomes. I’m responsible for ensuring brand coherence across both digital and physical assets, maintaining a consistent and compelling visual identity. Key responsibilities include crafting packaging designs for limited edition products, overseeing the development of educational kits aimed at inspiring future STEM leaders, and ensuring the production of high-quality work by the design team. I also play a key role in shaping engaging social media campaigns that maintain brand alignment while driving broad engagement. By leading the creation of high-impact visual assets, I’ve contributed to Arduino’s evolution, helping the brand reach over 30 million users worldwide. This role has also enabled me to collaborate with major global corporations, including Arm, Google, and Bosch.
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Skills
- Illustration
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Graphic Design
- Branding Identity
- Visual Branding
- Visual Art
- Visual Communication
- Art Direction
Education
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Industrial DesignPolitecnico di Torino
Turin, Italy
Three years long bachelor of Industrial Design spent focusing on the design process and its fundamental steps. Design research, concept Design, meaning making phases and prototyping have been the main phases on which to base my experience at Politecnico di Torino. 6 months long research translated in a thesis titled "Orphaned objects and new landscapes of enhancement of neglected furniture".
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Design AnthropologySwinburne University of Technology
- Melbourne, Australia
Design anthropology represents the synthesis of academic anthropology with the professional practice of Design. It seeks to understand how the processes and artifacts of design help define what it means to be human – how design translates human values into tangible experiences.