About me

Hi, I’m Fada. I create conceptual illustrations and strategic graphic contents, helping people and companies developing their own brand. I grew up in a start-up environment where, between challenges and changes, I quickly built my personal style. I’m a nomadic creative, currently based in Barcelona.

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Projects

• 6

  Cre.Zi.Plus - Community Card - Video ProjectCre.Zi.Plus is a coworking that offers services for professionals in the creative and business fields. This video explains the affiliation process through a card that allows you to be part of the community.
• Pezze di Sicilia - BrandingPezze di Sicilia is a textile design brand. Their prime inspiration comes from the shape of Sicily, controversial and beautiful island in the middle of the Mediterranean sea, where the production happens. Through the experts hands of the family and the ideas of the new generation, they combine shapes, textile, colors, and design aiming to the heart of those who keep Sicily in their soul, far away from home.
• Sicilia Sunday Brunch - Food EventSSB it’s the monthly event organized by Orlando Food in Berlin, to celebrate the Sicilian street food pride, with good music and excellent recipes from the island tradition. https://www.instagram.com/orlandofoodberlin/

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Work history

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Art Director & DesignerFada Full Design
Jun 2017EuropeFreelance
Since I left my employee position as design lead in a tech company, I learned to make more autonomous decisions and to ride change. This work let me travel and discovered about attractive visions and deserving customers with whom to visually shape identity and products. I had the chance to work on: Branding, Editorial Illustration, Motion Graphics, Contet Strategy, Event Design, Textile Design.
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Design LeadMosaicoon S.p.A.
Sep 2010 - Jun 2017ItalyFull Time
Led a team responsible for: product design, prototyping and visual interfaces, motion graphics. as operative: brand and corporate identity, pitch deck design, art direction, video production, visual marketing, social media. I was the person in charge of the entire design process, guaranteeing the output and the delivery of the B2B platform focused on the optimization of the video production process.

Skills

• Art Direction
• Digital Strategies
• Presentation Design
• Brading
• Team Coordination
• Project Management
• Graphic Design
• Content Creation
• Media Design
• Creative Art Direction

Education

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BFA Graphic DesignAcademy of Fine Arts
Sep 2005 - Oct 2010Italy

Awards

Best Illustration "Not Safe For Woman"Ladies, Wine & Design
Not Safe for Women is a collaborative project curated by the ladies working at the italian creative studio ILLO as part of the Ladies, Wine and Design initiative, a series of events inspired by the NYC-based designer Jessica Walsh with the aim of empowering women working in the creative business in more than 180 cities all over the world. My illustration "What Women Hide" won the first prize.
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Second prize winner "Sicilia Felicissima Second Edition"Abadir – Accademia di Design e Arti Visive
featured on the second edition of Sicilia Felicissima visual communication competition. Second prize winner for the category: Designers & Companies http://www.siciliafelicissima.com/2-edizione/