About me
As a freelancer, I act as either the sole marketer of a business or an addition to the marketing team.
Within my role, I advise the company of the best marketing practices for the brand by drafting marketing plans and budgets, completing a competitor analysis, forecasting the trends of the client’s sector, managing the brand’s reputation and executing the brand’s marketing plan. I take complete ownership of the brand’s budget and plan and execute the most cost-effective tactics for the brand. Essentially, I act as an account manager but instead of outsourcing work, I am able to implement the tasks myself due to my background and extensive knowledge of marketing.
Most Marketing Managers outsource the marketing or specialise in one area. However, due to the fact that I am a freelancer, I have purposely learnt to do all aspects of marketing myself: I can create websites (latest project was The Slate Yard’s website for Legal & General), code (Primary Languages Network’s Squarespace website – coded an interactive table with multi-CTA), use adobe suite and graphic design (created designs for brands such as Boohoo, Oasis, MissPap, UKAA and more), SEO (For L&G’s Blackhorse Mills), Social Media advertising (The Slate Yard, Blackhorse Mills and LOCAL) plus more.
I taught myself to do everything by self-funding courses such as WordPress with the founder of wordpress.org, Google Squared, Facebook Blue Print, Adobe online and Google Digital Garage. This was so that I could enhance my service offering.
As well as undertaking my Marketing PhD (in my third and final year) and being a mentor to Masters and Undergraduate creative/advertising students, I am working as a freelancer and am able to confidently execute all aspects of a marketing plan. What’s more, all of my clients, including global brand Boohoo, have been acquired through word of mouth. A lot of what I know is self-taught and now I manage multiple marketing brands and make all executive decisions for marketing budgets worth over £150,000 per scheme.
“Farah has consulted for urbanbubble Limited for over three years. Farah has always provided us with stand-out marketing projects and, over the years, has progressed significantly in her field. During the last three years, Farah has provided/created branding, social media campaigns, websites and a large volume of collateral, often to tight deadlines, and always to the highest standard. The quality of work we receive from Farah is second to none and she is a key consultant for our business. Farah’s creative flair and knowledge of her industry has been invaluable to us, and has resulted in Farah delivering marketing projects across all aspects of our business. Alongside increasing her hours of consulting for urbanbubble Limited, Farah has been servicing other clients and has been studying for a PhD Degree, all without allowing the quality of her work to suffer and, if anything, improving on the quality of work she provides. Farah is the perfect example of professionalism and reliability to get the job done, and we feel she would be a, more than, worthy recipient of this award.” - urbanbubble
I started off as an intern at urbanbubble around eight years ago. I was completing my Masters degree in crisis reputation management and worked one to two days a week as an intern. Once I graduated, I left urbanbubble and started working at a start-up company where I set-up the marketing and positioned the brand as number one in the area. In its first year, the company had a turnover of £100k+ within six months. urbanbubble asked if I could continue to freelance for the business whilst working at my full-time role. The freelance role became more demanding and so urbanbubble offered me the opportunity to be its full time Marketing Manager. After a few years, I moved onto a start-up law firm. urbanbubble asked again if I could continue to freelance even after leaving the company. A year after being with the start-up law firm, I applied for my Marketing PhD, got accepted and launched my consultancy service and became a full-time freelancer. In year one of my PhD, I was asked by the university to be on the panel of discussion in front of the House of Lords to share my reasonings as to why the creative industries is so important and the Government need to invest more into education in the field.
Projects credited in
Work history
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Marketing FreelanceLegal and General Modular Homes
London, United KingdomFreelance
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Freelance Marketerurbanbubble
Manchester, United KingdomFreelance
Managing three joint ventures’ marketing activities:
Marketing plan
Competitor analysis
Tender writing
Content writing
Website management
SEO and SMO
Social media management and advertising
Graphic design
Website creation (WordPress)
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Skills
- Abobe Indesign/photoshop/illustrator
- Digital Analyst Google Analytics
- Adobe Indesign
- Adobe Photoshop
- Abobe Illustrator
- Social Media Management
- Social Media Advertising
- Social Media Marketing
- SEO
- SEO Analysis
- SEO Campaigns
- SEO Content
- SEO Copywriting
- SEO Optimisation
- SEO Strategy
- Content SEO
- Wordpress SEO
- Wordpress
- Wordpress CMS
- Wordpress Design
- Wordpress Development
- SMO
- Microsoft Powerpoint
- Apple Keynote
- Microsoft Word
- Marketing
- Marketing Analytics
- Marketing Branding
- Marketing Campaigns
- Marketing Collateral
- Marketing Communications
- Marketing Consulting
- Marketing Copywriting
- Marketing Design
- Marketing Management
- Marketing Planning
- Marketing PR
- Marketing Reporting
- Marketing Research
- Marketing Strategy
- B2B Marketing
- B2C Marketing
- Brand Activation
- Brand Alignment
- Brand Analysis
- Brand Architecture
- Brand Assets
- Brand Awareness
- Brand Building
- Brand Communication Planning
- Brand Collaboration
- Brand Communications
- Brand Consistency
- Brand Consultancy
- Brand Content
- Brand Copywriting
- Brand Creation
- Brand Creative Strategy
- Brand Design
- Brand Communication
- Brand Developent
Education
PhD Marketing (Corporate Identity)Manchester Metropolitan University
Manchester, United Kingdom
Google Squared MarketingGoogle
- Manchester, United Kingdom
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