Projects credited in
- New Balance x 2019 London Marathon CampaignIn its second year of headline sponsorship, New Balance launched an integrated campaign over the 120 days leading up to the London Marathon. I was responsible for managing a core team to deliver the social strategy, planning and implementation across all brand-owned channels. We worked with the campaign’s five ambassadors to create a weekly series that shared key moments and milestones during their training journey. This episodic content was distributed through Instagram stories, reaching our
Skills
- Social Content Strategy
- Content Strategy