About me
Not much of a believer of horoscopes, but apparently a cusp - in between two signs. Perhaps this might justify double tendencies. Whilst very gregarious, outgoing and sociable, sometimes will seek solitude as well. Advantageously, able to balance both sides according to any situation. Spontaneous, versatile and always eager to learn new things. Having moved from one place to another whilst young, has added to adapting & sociable skills. Very lenient and flexible, willing to try new things. Interactive, bubbly and eloquent, won several awards in the London College of Fashion for best oral presentation including the Procter and Gamble collaboration project during my second year. In addition, feels surrounded with positive vibes, extracting the good side out of a negative situation and turning the threat into an opportunity. Someone that holds a promise to work hard, to create, and that is also hungry for life’s new experiences.
Having pursued a fashion journalism degree from the London College of Fashion, as well as a Luxury Goods Management in the European School of Economics in Milan, I am currently based in London and working as a freelance journalist who writes about travel, lifestyle and fashion for numerous publications and websites.
Work history
Blog Writer
- London, United KingdomFull Time
• In charge of writing all the blog posts on Fleur East’s website. Fleur finished second on X Factor and has since skyrocketed with a few number one singles in the UK and abroad and international tours.
• Interviewed Fleur regularly, in London and on tour, in order to write the blog posts and produce the news section on her website which attracts thousands of views weekly.
Showroom Assistant
- London, United KingdomFull Time
• Showroom check-up: making sure everything is neat, nothing missing, for guests and staff. Lining up all garments properly in order to truly illustrate the brand's identity.
• Showroom inventory: checking in garments that were returned from shoots or stylists, sending out garments to stylists and magazines, organizing the clothes depending on the current season/look book: warehouse/meticulous display in showroom's rails.
• Assisted the model casting for the new look books and campaigns of the Spring/Summer 2015 collections.
• Helped with the styling and merchandising of the new collection, witnessed how the innovative minds of the creative directors concurred to build a story around it.
• Responsible of the comfort of the Joseph creative team from Paris; particularly in charge of the menswear designer Mark Thomas
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• Social media department: Came up with ideas to ameliorate the company's social media strategies and executed them. Specifically set up a new Pinterest platform and was in charge of merchandising the collection and marketing it via social media.
• Assisted to the viewing of the Joseph SS15 pre collection presentation attended by important buyers and worldwide clients.
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Skills
- Fashion
- Advertising
- Public Speaking
- Social Media
- Retail Management
- Investigative Journalism
- Broadcast Print
- Creative Writing/blogging
- Team Work and Leading
- Luxury Goods Management
- Consumer and Buying Behaviour
- Fashion Brand Management
- Fashion Forecasting and Marketing
- In-depth Research
Education
Fashion Journalism (print
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I pursued a BA in Fashion Journalism, and specifically the print pathway. However during those five years I had to take a year out due to family problems. Halfway throughout this year and when hardships got resolved, I wanted to resume my course but was told that I had to defer it to next year so I pursed a certificate meanwhile in European School of Economics in Milan. So technically my time with the University of the Arts London is from 2010-2011 and then 2013-2015. The main core modules are the following: Teeline Shorthand, Cultural and Historical Studies, In-depth Research and Investigation, Journalism, Broadcast, Innovation, IT, Project proposal, Final Major Project (online magazine and media brand).
Luxury Goods Management
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When I wanted to resume my BA in Fashion Journalism in the London College of Fashion, I was told that I had missed too many lessons and was best to differ for the year after. Meanwhile, intend of slacking off and not doing anything, I did some work experience in Beirut but also enrolled in the European School of Economics in Milan and pursued this Luxury Goods Management certificate. The core modules are the following: Consumer and Buying Behaviour, Fashion Brand Management, Fashion Forecasting and Marketing, Luxury Goods Management, Retail Management. I also had a work placement period as part of the program and worked with a showroom called StudioZeta.
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Awards
Best Oral Presentation and Public Speaker
During our final year, and specifically during the second term, we were assigned within groups in order to forecast the trends within five years. Our group was in charge of the theme and the redefinition of new luxury. The judges were renowned figures in Procter and Gamble, who offered ,me the awards above.
Best Public Speaker and Presenter
During my first year in the London College of Fashion, we were assigned into different groups. Each group was meant to present a certain trend and explain it on stage, Our group was in charge of S&M. On the day of the presentation, one of the team members was absent so I had to on the spot improvise and cover for her role, including mine. No one amongst the members of the jury or the public noticed anything faulty and everything weren't smoothly. At the end of all the presentations, I got award with best public speaker and presenter.
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