About me

Hi I’m Fatema, a UI UX designer and for the last 10 years, helping companies deliver better experiences across Android, iOS and Web. I've worked with 50 clients across 15 industries and I have been honored to have received 5 awards.

QuestionsProjectsExperienceTeam

Projects

• Rekhta FoundationCreated a gamification style educational app for learning Urdu words with context to Urdu poetry. The aim of the web app was to engage a young target audience and to create a new identity for learning Urdu poetry as a fun and enjoyable process.
• CountN - (Now Rivet)The aim of the app was to create a browsing portfolio of artists for booking agents and vice versa and create suitable matches and schedules with the help of AI
• CumminsWorked on asset tracking, mapping, and product management softwares and more. Worked with stakeholders to research, design and test the web app and identify viable pain points in the user interface and experience. Created high fidelity prototypes mimicking native application interaction.

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Work history

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UI DesignerDesign Cocoon
Sep 2018IndiaFreelance
Collaborated with international clients like Sodexo, Nedbank, Trimble, Tata Motors, Special Olympics, Swiggy, Milaap, Paragon, and more. Worked on iOS apps, Android apps, webapps and websites. Rehauled the entire UI/UX for Nedbank (South Africa) working in a multi-disciplinary team, achieveing 600% growth and garnering 1.5 million consumers through the Avo SuperShop webapp. Worked for Nedbank Business on their B2B model as lead UI/UX designer, enhancing user experience keeping user needs in mind. Led the UK launch of Sodexo's webapp, developing a robust, comprehensive and user-friendly design system. Developed versatile webapps for fleet management, IoT product management and asset tracking for Trimble (USA). Created high fidelity prototypes for Trimble (USA) mimicking the native application aiding stakeholders in early-stage interaction visualization. Pioneered a comprehensive user experience and user interface revamp for Invoicemart, propelling the SaaS product to process $1.25 billion in MSME Invoices and assist users with 580,000+ invoices.
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UI UX Designerjetsynthesys
Mar 2016 - Jul 2016IndiaFull Time
Worked in a dynamic startup accelerator environment, leading a collaborative team to innovate on a range of products. Orchestrated comprehensive user research, usability tests, and feedback analysis, driving informed design decisions for product enhancement. Focused on maintaining contemporary, engaging designs that precisely align with the company’s visionary direction.

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Skills

• UI Design
• UX Design
• Prototyping
• APP Design
• Web Applications
• Creative Leadership

Education

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UI/UX Design CourseEcole Intuit.Lab
Jul 2018 - Feb 2018India
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Bachelor of DesignSymbiosis Institute of Design
May 2009 - May 2013India

Awards

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Bronze for HDFC Life’s Best use of user generated content.Lighthouse Award
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Silver for Shopperstop’s Best in Fashion.Lighthouse Award

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