About me
Hey everyone, you know the saying don’t judge a book by a cover? This definitely applies to me.
I’m an open introvert. I hear you say what?!
I’m open to the learn about the world around me and I’m an introvert when it comes down to my private life.
When meeting me for the first time to some people I may come as aloof (can’t help it that’s my introvert side) but once you get to know me you’ll get to see the kindest person you’ll ever come across.
I love reading books that add values to my person. Books that make me become a better person or help me to have a better understanding about myself and others, business, finance, relationship and psychology and child’s psychology, branding, cooking.
I love art and my favourite artist is Jackson Pollock. In my spare time I love to bake, paint, go for a walk in the woods or simply have time with myself; all these activities help me to reconnect with myself, that’s how I recharge my mind so others can experience the best of me.
Fatou x
Work history
Brand Strategist consultantPringle of Scotland
- London, United KingdomInternship
With an audience growing older and a brand not appealing to the younger audience; my role at Pringle of Scotland was to conduct brand analysis in order to unravel the challenges Pringle was facing and provide insight for future brand growth to the sales director.
As a brand strategist consultant my role was to conduct in- depth analysis and the brand’s, the market, the audience and the business environment.
In addition to in-depth analysis, primary research with prospects aged between 24-35 was conducted, those findings helped the brand’s to comprehend how to appeal to a younger audience and localised the challenges hindering Pringle of Scotland’s growth.
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Brand Strategist ConsultantMaxine Shoes
- London, United KingdomInternship
At Maxine Shoes my role was to conduct in-depth analysis about the brand and redefined the brand ideal customer profile and how to reach the audience via social media (Instagram). My role was to design a marketing strategy and plan on how to reach and grow the brand’s audience on social media.
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Skills
- CAD Lectra
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Microsoft Offic
- Paper Prototyping
- Paper Cutting
- Pattern Cutting
- Pattern Design
- Pattern Development
- Pattern Drafting
- Pattern Draping
- Industrial Sewing
- Machine Sewing
- Sewing
- Clothing Alteration
- Alterations
- Attentive
- Positive Attitude
- Pattern Making
- Empathic Listener
- Computer Literacy
- Listening
- Independent
- Analytical Minded
- Creatively Minded
- Entrepreneurial Mind-set
- Creative Mind
- Collaborative
- Collection Development
- Patient
- Pattern Grading
- Brand Analysis
- Brand Alignment
- Brand Building
- Brand Awareness
- Brand Collaboration
- Brand Communication
- Brand Concept
- Brand Consistency
- Brand Consultancy
- Brand Communications
- Brand Architecture
- Strategic Analysis
- Strategic Branding
- Strategic Marketing
- Strategic Communications
- Strategic Thinking
- Strategy
- Strategy Consulting
- Brand Strategy
- Brand Strategist
- Branding Strategy
- B2B Strategic
- Strategic Planning
- Strategy Development
Education
Awards
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High FlyersCoventry University London Campus
Leadership programme