About me
Commercial leader with 15 years’ B2B experience in content creation, marketing, strategy, brand storytelling and event production. Content is my passion - I've written just about every type you can imagine. Always curious, always looking to take projects to the next level.
Work history
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VP of MarketingDatamaran
- London, United KingdomFull Time
Managed a £1.8m budget to build strategy for marketing, content and events, with significant achievements:
• Developed and implemented the inbound marketing content strategy/campaigns across social, paid ads for Q1/Q2 2023, driving a 64% increase in SQLs Y0Y and 23 % boost in website traffic in first month alone.
• Introduced Account-Based Marketing, inbound and a demand capture strategy with a revenue target of £6m for 2023, working closely with external agency to educate the business and build the tech stack.
• Streamlined marketing operations, including optimising and fully integrating the tech stack, building templates and processes and cleaning/updating CRM (HubSpot), with a 30% increase in efficiency and productivity.
• Created event strategy and event planning framework to align with business goals, resulting in a 90% increase in event attendance and engagement from Q1-3 to Q4.
o Produced company’s best-performing webinar with 1,000+ sign-ups, generating 50% increase in potential leads.
• Recruited new marketing team hires, doubling team’s size and expanding company’s marketing efforts.
• Continually coached junior marketing executive on content, strategy and SEO, resulting in increased productivity and quality of content.
• Worked with external agency to deliver new website, which resulted in highest level of traffic, up 245% YoY.
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Content, Strategy & Events ConsultantFreelance
- London, United KingdomFreelance
Powering brands to cut through the noise and tell their stories through original content, strategies and events. Collaborated with clients including:
• RetailTrust: Researched/wrote new, landmark industry annual report on retail and mental health.
• River Group: Researched/wrote key industry report for new brand launch on the public sector and digital transformation.
• Open Banking Excellence: Launched Credit Card as a Service for Railsbank in North America, built/streamlined internal processes, produced digital events and wrote all new website copy.
• Ascential: Developed fresh content for Retail Week Live, Be Inspired and World Retail Congress as well as positioning and Tone of Voice for the latter.
• Coresight Research: Strategic advisory on business growth through process redesign, product updates and content strategy updates with aim of exit/acquisition.
• BIAS: Developed events products and processes for the agency and content strategy for their clients.
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Skills
- Budgeting
- Project Management
- Web Content
- Event Planning
- Client Management
- Copywriting
- Content Strategy
- Digital Marketing
- Brand Building
- Stakeholder Management
Education
Master of ArtsKing's College London
- London, United Kingdom
Intelligence & International Security (Dist)
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Bachelor of Arts (BA) Richmond, The American International University
- London, United Kingdom
International Relations (2:1)