About me
I am an experienced Digital PR, Communication & Social Media Strategist who has spent almost two decades planning and delivering successful, integrated global campaigns for dynamic organisations. I am recognised for creating and building communication strategies that drive business growth through revenue channels or consumer behaviour change.
Notable career highlights include:
◼️Led 12-month launch plan for Virgin Atlantic Airways first Boeing 787, including a live in-flight gig by Rudimental broadcast via WiFi, resulting in #flightdecks reaching >11.6m people, tens of thousands of social interactions, c.27k consumer website visits and 150 media articles.
◼️Devised strategy for Smart Energy GB to help consumers understand how a Smart Meter could effectively manage energy use, achieving 1.2m media impressions through earned PR with 99% of coverage positive.
◼️Created an ultra-high-net-worth luxury magazine for NetJets Europe to improve connection with customers and prospects, achieving critical acclaim from customers with the concept replicated in the US due to European launch success.
I leverage a passion for data and analytics and an acute understanding of how to reach audiences to plan and deliver integrated global campaigns for dynamic organisations. I devise innovative strategies to help businesses build brand awareness, achieve reach and convert consumers into following a call to action. By analysing consumer pain points and translating them into compelling communication campaigns, I solve problems, build brand credibility and create an improved customer experience.
I deliver bespoke training to businesses and individuals to help build confidence in digital PR, communication and social media tools and techniques, resulting in a superior return on investment. I am extremely confident at advising senior management on media matters, well versed at crisis communications and possess a calm and methodical approach to dealing with hostile media issues.
Portfolio: https://prezi.com/view/VB8m1donrlbfW8XYhZo0/
Specialities:
✔️B2C & B2B Communication ✔️Social Media ✔️PR Campaign Development ✔️Strategy Formulation & Implementation ✔️Crisis Communication / Reputation Management ✔️Building Brand Stories / Awareness / Purpose ✔️Consumer Behaviour Change ✔️People Management / Leadership ✔️Board / C-Suite Advising ✔️Training / Mentoring / Coaching ✔️Agency Appointment & Management ✔️Budget Management ✔️Copywriting / Speech Writing ✔️Presentation Skills ✔️Internal Comms
Work history
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Director of PRSmart Energy GB
- London, United KingdomFull Time
Head of PRHearst Magazines UK
- London, United KingdomPart Time
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