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Working in digital/E-commerce and print design for a high street fashion brand. Including instore graphics in our boutiques and concessions including New Look, House of Fraser, Debenhams, John Lewis and Beales across the UK, Europe and America. I also create the digital designs for our website, newsletters and emailers. Along with this I direct and manage our photoshoots for our clothing campaigns for instore, look books and online. Since working at Apricot i have been lucky enough to redesign the brand through to the website, instore POS, logo and overall look and feel of the brand.
Working as a graphic designer for this luxury brand, giving identity of the online brand, whilst providing ideas and creating visuals for the website and marketing literature such as look books and seasonal sale cards. The job involves contributing new designs and assisting in managing our branding and image portfolio. In addition to this, I work on the E-commerce assets, such as newsletters, emailers, site artwork including website layouts, banners, buttons and ad. hoc printed material such as sale cards and promo cards, whilst working equally between print and digital.
Working for a fashion and lifestyle PR agency, as their graphic designer and illustrator. This position gave me huge exposure to the fashion industry whilst taking leadership of the design and branding of the agency. Mainly working on the design and layout of look books, brochures, magazines, emailers, invites and POS for our events. Other jobs include resizing, editting and retouching images to be made suitable for all types of media and design. I also coordinate many of the print jobs, including deciding on the correct paper stock for all types of printed jobs I produce, whilst most importantly keeping within a budget. Throughout, I always work to very tight deadlines.