About me

Creative and meticulous individual with an innovative spirit.

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Work history

Digital Content ManagereBay
May 2016London, United KingdomFull Time
My main responsibility is in managing content partnerships with the UK’s largest publishers (Time Inc., Future, Hearst, Buzzfeed and Bauer) and Influencers to create high quality content to drive consideration and increase conversion. Responsibilities and Achievements • • • • • • • Localising global strategy from the US by partnering with regional stakeholders Developing and managing creative content campaigns to drive audience engagement and increase consideration Agency management of multiple agencies and other 3rd party vendors Managing budgets and contracts, ensuring all activity is compliant Led scaling of UK Influencer network, using recruitment tools to grow Influencer network to 1000 in one quarter Increased content efficiency by 70%, producing over 5000 articles with combined traffic of 10 million sessions Managed multiple advertorial multi-channel campaigns (on-site/offsite articles and videos, social and display), including planning, briefing, stakeholder management, quality assurance and tracking and reporting • Managed content partnerships for award winning ‘Curve’ campaign (Drapers 2017), including producing 300 articles in partnership with multiple publishers, managing Facebook Live videos, recruiting and onboarding Influencers and event management for campaign launch • Set-up tracking tags for UK content, and managed new CMS launch in the UK • Developed styleguide and guidelines for UK content creators
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Content SEO ManagerDMG Media
Nov 2015 - May 2016London, United KingdomFull Time
Working in SEO and content for one of the largest online news sites in the world, I was responsible for the • Recruited Influencers at scale (Instagram and YouTube) to execute on regional #FillYourCartWithColour brand optimisation and promotion of landing pages for metro.co.uk and dailymail.co.uk. Acting as the main point of campaign contact for managing editors and journalists for story recommendations, online trends, performance metrics and content • Developed brand guidelines for partners, as well as styleguide for content creators optimisation, my role was based in tracking international news events and trends to steer the editorial team, as well as optimising live stories based on performance and story development. Achievements: • Launched AMP stories for metro.co.uk to match competitor activity • Drove SEO best practice communication in to editor’s daily briefing for first time • Launched tagging system for metro.co.uk, creating database of historic content for automated tagging to improve on-site SEO and user experience

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Skills

• Copywriting
• Content Management
• Copyediting
• Project Management
• Social Media
• Stakeholder Management
• Content Strategy
• Branded Content
• Brand Partnerships
• Brand Sponsorship

Education

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BA (Hons) English LiteratureQueen Mary, University of London
Sep 2011 - Jul 2014London, United Kingdom