Faye Morey Copywriter | The Dots
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Faye Morey

CopywriterLondon, United Kingdom
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Faye Morey

CopywriterLondon, United Kingdom
About me
Since January 2020 I have been working as a freelance copywriter for Farfetch, and have also completed 6 months of fashion heritage research work for LVMH. My time management skills are to a high standard, I am highly organised and adapt well in a vast variety of situations. My administration skills are exceptional due to previous administration managerial roles and I have a strong creative flair from my undergraduate education and current work for Farfetch. In June 2019 I graduated from Central Saint Martins where I studied BA (Hons) Fashion History and Theory. In the three years that I was there I developed exceptional writing skills alongside an in-depth understanding of the fashion industry and the vast influences that surround it - from Renaissance until current day. Whilst studying full-time I worked as a Fashion Research Assistant for Curator Dr. Marketa Uilrova. This was a self-motivational role whereby I researched and liaised with film houses, managed the finance for one of the festivals and digitalised PhD sources into an InDesign book to be published. During the last two years of my studies, I worked part-time as the Administration Manager for ARKET Covent Garden. As the sole store administrator, I had to manage the floor Managers administration duties, create training and train all sales advisors, manage the stores facilities, and be responsible for the stores large cash flow. In those two years I assisted with the management of a press event held with PR company Karlo Otto, stayed in Liverpool for two weeks to set up the administration of the store that opened in 2018 and was praised by the auditors for my time management of studies and store responsibilities. From September until December 2019 I worked in Florence, Italy at Palazzo Pucci for LVMH working directly under Dotteresa Laudomia Pucci. This was a role I acquired directly after graduating due to being recommended by Fashion Historian Cally Blackman as a highly suitable, enthusiastic and hardworking candidate. I managed the social media account during Milan Fashion Week for the month of September where I liaised with the CEO, Dotteresa Laudomia Pucci, the PR team and the creative team to maintain and create compelling editorial content and copy. Alongside this, the main work I undertook was a vast amount of primary research for a specific publication project which I managed and have been completing in London freelance since my return to London at the beginning of this year. A key part of my role in Italy was the maintenance of the Emilio Pucci heritage: the PR team would require my final checking of any work outlining details about Emilio Pucci as a brand – making sure it adhered to the tone of voice and key principles of the brand. Also during my time at Palazzo Pucci I was involved in curating small in house exhibitions from my research; assisting with events; giving tours where I would discuss the history of Emilio Pucci and the brand today to private guests such as European royalty, clients to students. I thoroughly enjoyed working at Palazzo Pucci as it allowed me the freedom to imbed myself within the luxury brands past and present vision. I would also continuously pitch new ideas and thoughts for projects to Dotteresa Laudomia Pucci for us to work towards from research I had done and was always maintaining the brand's vision. Upon my return back to London I continued a research project I had started in Florence whilst working at Palazzo Pucci . This included vast periodical and picture research in London libraries and archives that resulted in findings we did not have in the archives in Florence.
Work history
    CopywriterFarfetch
    London, United KingdomFreelance
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    Heritage Consultant and ResearcherLVMH
     - London, United KingdomFreelance
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