Federica Crasá
Available

Federica Crasá

Community managerEdinburgh, United Kingdom
+ Info

0

Connections
Federica Crasá
Available

Federica Crasá

Community managerEdinburgh, United Kingdom
About me
Creative digital content manager with 3 years of experience managing, scheduling and delivering content on Sky’s internal and external online communities. Proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company’s business priorities and marketing initiatives. Successful at creating engaging content for a variety of digital channels. Customer-driven with a passion for digital communication.
Projects
  • Buckle up, you're about to get Zapped!Zapped is a fantasy comedy starring James Buckley (The Inbetweeners), Paul Kaye (Game Of Thrones), Sharon Rooney (My Mad Fat Diary), Ken Collard (Cuckoo) and Louis Emerick (Benidorm). Steve Coogan also makes a guest appearance as well as executive producing the show. Brian Weaver (Buckley), an online data marketing assistant (even he doesn't know what that is), finds himself abruptly transported to a parallel world, a place of bizarre creatures, magical forces and psychopathic fairies.
Work history
    Sky logo
    Sky logo
    Content Engagement SpecialistSky
    Livingston, United KingdomFull Time
    · Closely collaborate with Partner Channels, VOD Planning and Marketing teams to the delivery of communications relating to channel launches and changes, upcoming content priorities, Box Sets and Netflix series. · Create and schedule promotional tweets and blogs aimed at boosting Sky’s and partners’ channels Social presence. · Review content copies to make sure all assets reflect brand identity, information is relevant to schedule and priorities clearly communicated. · Maintain a creative level of presentation elements across all social channels in line with branding. · Keeping up to date with any changes in digital media consumption and creating ideas for utilising them to the benefit of the channels. · Analyse performance of active campaigns to identify best opportunities for optimisation and get a better understanding of audience preferences. · Analyse emerging problems and act proactively to escalate and resolve by liaising with Platform Control, EPG, Scheduling and Product teams. · Administrate Chatter internal forum and act as a point of contact for Salesforce account managers, Compliance and IT Security teams, as well as monitor the use of current licenses and drive platform development.
Skills
  • Copywriting
  • Digital Marketing
  • Social Media Marketing
  • Creativity
  • Analytics Tools
  • Interpersonal Skills
  • Audience Engagement
  • Blogging
  • Bilingual
  • Advertising Copywriting