Federica Pasini

Digital Brand Strategist

  • LocationMilano, Italy



  • Digital Media
  • Marketing PR
  • Branding
  • Websites
  • Brand Management
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Word
  • Pages

Work history


Digital Brand Strategist

Assicurazioni Generali S.p.a

Dec 2014
  • 2010Member of Generali Group Marketing Branding team fo-cused on brand repositioning projects. Worked on brand analysis research and brand strategy supporting Group CMO and Global Head of Brand. Additional responsibilities include corporate digital strategy projects, namely, working in partnership with Google on the firm’s worldwide search engine marketing activities. In addition, provide business unit support for all digital assessments. Worked on newly launched Generali.com website development and guidelines program. Requested to actively collaborate with other departments supporting digital innovation programs to include the online positioning and strategy for the Global Corporate and Commercial (GCC) business line. Also participated as business innovation junior mentor to startup initiatives sponsored by the Generali as the Generali Innovation Challenge in partnership with Microsoft.


Brand Ambassador


Apr 2013 - Jan 2016
  • Uber is an international transportation network company that provides logistics around the world. Main achievements: hundreds of new users acquired before the press event resul-ting from directly managing the online community. Provided ongoing support to the Community Management function during several events.


Digital Project Manager

Funmob S.r.l

Mar 2014 - Nov 2014
  • Funmob.com is a social platform that promotes unconventional events. Developed digital marketing strategy and community management initiatives to include the ideation and development of the Brand Ambassador Program. Achievements: realised a 50% increase in active users by increasing the number of events attended. Instrumental in closing a € 200k round of funding.


Online Marketing Intern

Movie and Arts Ltd

Sep 2013 - Jan 2014
  • Movie & Arts is a post-production and digital development company based in London. Main achievements: Website de-sign and development, competitor analysis, and economic planning of Inmersus, the leading project for the company.



Business Administration and Management

Bocconi University

Aug 2010 - Sep 2013
  • Core modules: Economics, Management, Mathematics, Marketing, Accounting, Law. Elective courses: New Product Development and Open Innovation, Business Plan and eBusiness & web 2.0. Final dissertation based on mobile commerce optimisation with a particular focus on Uber Italy.



Black Belt

  • Judo