About me
Throughout my +20-year career, I have established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Where I am an innovative and dynamic leader adept at managing several major client portfolios, collaborating with key stakeholders in defining project objectives, negotiating significant contracts with vendors, and assuring service excellence.
My ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. I have an exceptional set of skills which encompasses advertising, marketing, strategy, and attention to detail to create successful digital campaigns on a global scale where business growth and profitability are always achieved. This can be seen in my international projects for Ford and British American Tobacco.
Furthermore, a brief look at my accomplishments:
• Headed over major innovative projects as Executive Creative Director, such as ‘Feel the View’ for Ford.
• Received WEBBY WINNER in 2019 for Advertising, Media, and PR for Auto and Auto Services.
• Awarded D&AD for Wood Pencil, Digital Design, Creative Use of Technology in 2019.
• Secured Mobile Shortlist at Cannes Lions 2018 for Innovative Use of Technology.
Feel free to connect with me!
Work history
Executive Creative DirectorVMLY&R
Rome, ItalyFull Time
Currently, I am constantly developing the creative direction for Ford of Italy as my primary focus. In addition, after the transformation of GTB into VMLY&R, I am working for the Rome and Milan offices on multiple clients to elevate their creativity, especially on social networks. I take care of the creative direction of the agency's pitches.
Ferrovie dello Stato - Responsible for launching the communication for the new industrial plan on social media, with particular reference to TikTok.
Kinder - creative direction on products: Kinder Pinguì, Kinder Fetta al Latte, Kinder Cereali, Kinder Joy, and particular seasonal launches (Back To School, Halloween).
La Repubblica, GEDI Group - creative director of the launch campaigns for editorial products of one of the most important Italian newspapers.
IGT - International Game Technology, multinational in the lottery and betting sector - launch campaigns for some of the most essential products: Gratta e Vinci, 10eLotto, Millionday.
Danone - creative direction on Actimel, Activia, and HiPro products.
Creative direction on the editorial plans on social media for Elmex (Colgate), Galbusera, and Tre Marie.
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Executive Creative DirectorVMLY&R COMMERCE
Rome, ItalyFull Time
In conjunction with the VMLY&R role, I assist British American Tobacco with the creative direction within their campaigns by outlining their creative strategy. I have established an international creative team to oversee brand communications across South Europe Area. I ensure that my team of ten adheres to the regulations of the region.
Key Accomplishments:
• Introduced proactive programs conceptualising innovative ideas with creative departments.
• Supported WeWalk in creating global awareness on importance of ensuring full independence for Blind Persons. (Project is currently ongoing.)
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Education
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CommunicationsLUMSA University of Rome
- Rome, Italy