Projects
- BS ResponsiblyIt happens every year. Spring Carnival comes around and all of a sudden everyone’s an ‘expert’. Well this year Sportsbet is urging racegoers to keep their BS levels in check and not get carried away when talking racing tips, form or even fashion. Will the help of the BS Brigade, a crack team of BS experts, their latest campaign encourages punters to monitor and promote responsible levels of BS on and off track by using the Sportsbet app. BS responsibly this Spring Carnival!
- Putting the 'roid' in AndroidTo celebrate the launch of Sportsbet’s new juiced-up Android app, experts in the world of performance enhancement have come out in force to endorse it. Led by Ben Johnson, 100m Gold Medalist*, the group also includes an Eastern Block weightlifting team; a yellow jersey winning cyclist; and a champion Chinese swimmer. The new Android app has been years in secret development and has been injected with all sorts of scientific stuff that gives punters an unfair advantage.
Work history
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Campaign ManagerSportsbet
- Melbourne, AustraliaFull Time
As Campaign Manager, I worked as part of the Brand Team to manage integrated marketing campaigns across multiple channels and markets for marquee seasonal events and major product launches.
KEY RESPONSIBILITIES
+ Gaining insights from market research to identify and implement new campaign opportunities.
+ Working as the main conduit between Sportsbet and our creative agency, relied upon to establish clear communication between all stakeholders and providing regular progress reports.
+ Through the line management of upwards of 100 creative assets per campaign including traditional media (TVC, radio, billboards and press ads), digital media (pre-rolls, YouTube bumpers, web assets and CRM assets) and social media (Facebook ads, Snapchat ads and Instagram ads).
+ Ability to formulate, meet and comply with campaign budgets in excess of $1 million.
+ Leading cross functional teams throughout the business for major campaign launches to ensure all teams are aligned and consistent branding is achieved across all customer touchpoints.
+ End-to-end management go-to-market activity including product naming, logo creation and creating marketing brand guidelines for the broader marketing team to incorporate within their communications.
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Brand ExecutiveSportsbet
- Melbourne, AustraliaFull Time
As a Brand Executive, I managed go-to-market activity for new product launches above-the-line and below-the line.
KEY RESPONSIBILITIES
+ Representing the Brand Team at cross-functional business projects and go-to-market activity.
+ Investigating all campaign challenges and contributing to counter measures to ensuring objectives are met on time and on budget.
+ Influencing strategic decisions; providing efficiencies and improvements across all campaigns and projects involved in.
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Skills
- Campagin Management
- Marketing
- Project Management
- Strategic Planning
- Marketing Strategy
- Stakeholder Management
- TTL Campaigns
- Marketing Campaigns