About me
I am a degree educated accomplished Brand Marketing & PR Consultant with over 7 years experience in the PR and marketing industry, both in-house and agency-side, developing and supporting leading global fashion and lifestyle brands in their respected communication campaigns.
Projects
- Garbstore x PORTER Yoshida & Co.Garbstore collaborated with iconic Japanese luggage and bag maker PORTER Yoshida & Co. for a three-piece capsule. Working from idea concept to asset delivery, I remotely coordinated the campaign shoot in Tokyo, Japan, cast the models and photography team as well as exercised the marketing and PR roll out through key brand and media partnerships.
- Garbstore Presents Shunji Ohashi’s Private Kapital Collection Under New Selector’s Market DropA part of our Selector’s Market campaign, Garbstore collaborated with former Kapital Kountry designer Shunji Ohashi for a highly sought-after curation of one-of-a-kind garments from the cult Japanese label, as well as other unique finds from his personal collection. Spearheading Kapital’s limited-run sub-label Kapital Kountry for over three years, Shunji Ohashi lead the labour-intensive design of the hand-crafted collections season after season. With that experience, he has amassed a large pers
- Garbstore & Unified Goods Link To Showcase Rare Archival GoodsLondon retailer Garbstore has partnered with cultural archive showroom Unified Goods to launch “Selector’s Market”, a multipart in-store installation showcasing rare, archival products curated from the UK, the US and Japan. For the first installment, Tatsuo Hino, Beams & Co. director, has curated a special capsule of archive finds including tees, books, prints, media and more, spanning from the 1970s to the early 2000s. Highlights range from vintage 1980s Kraftwerk tour tees and rare Twin Peak
- Garbstore x SAGE NationGarbstore partnered with emerging designer Sage Nation for a new exclusive capsule, that featured upcycled pieces from our extensive archive. Sage Nation reconstructed and reimagined the archival pieces to create new items, with just 32 units produced in total and many being entirely unique. From ideation to marketing asset delivery, I project managed the collaboration and worked with the team to ensure a successful launch and roll out across marketing, PR, social and own channels.
- KEEN Yogui Editorial Lensed by GarbstoreKEEN returns with its latest array of summer-ready archival silhouettes which have been showcased in an editorial by London retailer Garbstore. The Portland-based brand enlisted Garbstore to showcase the return of their Yogui clog silhouette to the UK market by adding a lifestyle and fashion twist to the core outdoor shoe.
Work history
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Brand Marketing ManagerGarbstore
London, United KingdomFull Time
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Account ManagerSane Communications
- London, United KingdomFull Time
ASICS, Ace & Tate, cote&ciel, Kronaby, Maison Kitsuné, Norse Projects, RAINS, Tourne de Transmission, Wood Wood
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Skills
- Brand Consultancy
- Brand Campaigns
- Media Partnerships
- Advertising
- Copywriting
- Partnerships
- Marketing Strategy
- PR Strategy