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Started as a Project Manager working on the design & Built and development of the e-commerce. Working with a Design Studio and a Developer Studio externally I was in charge of the project and of the design. We worked on a couple of redesigns and UX issues. Also in charge of all the content that went on the site. Managing issues with suppliers and customers. In charge of email marketing, design and implementation. Gold to Water is a project we are still working on. Is an e-commerce like STANDSEVEN but specialized in ethical jewellery. My job here is to create the e-commerce using Shopify platform and Creating the look and feel for the site. Using different images to enhance the interaction with the users. Design of images and user flow.
While working for Spiral my job was varied. From designing a newsletter with the new products targeting their full database, to designing visual art for their Social Media. Got to design a magazine ad showing the whole range of new products of the company and a sticker for the packaging of a product. Produce all the images of the new products for the clients to use in their catalogues and websites. And wrote a report for the new website with all the bugs, mistakes and recommendations.
Worked as the Digital Communications Specialist for both Bike Republic and their parallel start-up: Kranium Design. As such, my responsibilities were: - Design and development of Kranium Design / Ani Rao’s new web site (www.kraniums.com www.anirao.com ) - Digital Marketing management: Social Media design and content for all Kranium Design; - Production of promotional video showing the narrative and details of the award winning product.
During the six years I worked in this interactive trans-media digital agency, I progressed from a web designer role to account manager, going through a hybrid role where I was in charge of the design and project management of the project. I worked with brands like Revlon, Diesel, Converse, Duty Free Shop, New Balance, and Supervielle Bank to name a few. As such, my responsibilities were: - Direct contact with the client, having periodical progress meetings, and strategic workshops to define the requirements for the project. - Project management for various projects of local and international accounts. - Web design and part of the developing team for major projects including an award winning site for a major international fashion store. - Social Media design and content management, including design of newsletters for all accounts including major FMCG companies targeting their full consumer base. - Graphic designer for printed media (magazines, ads, etc.) including leaflets and poster for a major music festival sponsored by Buenos Aires city. - Promotional and institutional video production and editing.
BA in Advertising