👋🏼 Hi, I'm Fenella, a Deaf mid-senior level copywriter based in London, specialising in e-commerce, marketing, creative and B2C writing.
With over five years of experience writing fun, conversational, relevant and engaging online content for various luxury, high street, interior and sports retailers. I also have four years of customer service experience in retail and hospitality.
Here's a short summary of what I've done so far:
✍🏼 Product descriptions, landing pages, paid social, UX copy, SEO articles, newsletters and more at MADE.
✍🏼 E-commerce product descriptions for Selfridges, Brown Thomas, Arnotts, Aquascutum and Sainsbury's (to name a few).
✍🏼 Copy coordinator of a team of four freelance or remote writers at Packshot, editing and managing copy quality among multiple accounts.
✍🏼 *Not quite copy-related*, but I'm the Disability & Neurodiversity Network Lead for MADE's Diversity & Inclusion committee.
Like what you see? Let's chat. Or better yet, check out my CV and portfolio below (you know you want to). 👇🏼
Work history
Global Lead CopywriterMADE.COM
- London, United KingdomFull Time
- Responsible for all UK product copy, ensuring products are described accurately and in an engaging and on-brand way.
- Researching, writing, and editing SEO-friendly copy.
- Supporting the e-commerce Sub-Editor in managing the product copy workflow
- Speedily troubleshooting any raised tickets for copy queries or inconsistencies etc.
- Ensuring copy deadlines are consistently met.
- Working alongside the Editor and Editor-in-Chief to produce on-brand and accurate creative content.
- Writing engaging onsite copy, including homepage headers and sale banners, plus longer-form copy for all e-commerce-based pages, like product landing pages, buying guides, campaigns and designer profiles.
- Writing all the UK newsletter copy.
- Keeping the UK e-commerce house style guide updated.
- Suggesting and implementing process changes to improve team efficiency.
- Providing copy for A/B testing for ads, banners, newsletters and landing pages.
- Writing and editing SEO copy and paid social media ads.
- Proficient with CMS and Project management software (Akeneo, Jira, Asana, PIM, Prismic)
- Content creation and editorial.
- Producing relevant and engaging copy for paid social media campaigns.
- Providing copy for UX/app requests.
- Disability & Neurodiversity network lead and active Diversity & Inclusion committee member, advocating for diversity and accessibility in the workplace.
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Copy CoordinatorPackshot company
- London, United KingdomFull Time
Copy Coordinator & Proofreader
- Sample coordination and data management
- Editing and managing copy quality among multiple accounts
- Coordinating several accounts at a time, as well as managing admin for each
- Escalating missing data and product issues to the client
- Maintaining lines of communication with clients and other team members
- Researching, writing, and editing SEO-friendly copy in the form of product descriptions and technical information
- Generating reports, recording figures and outstanding numbers, and updating guidelines- Sample coordination and data management - Editing and managing copy quality among multiple accounts - Coordinating several accounts at a time, as well as managing admin for each - Escalating missing data and product issues to the client - Maintaining lines of communication with clients and other team members - Researching, writing, and editing SEO-friendly copy in the form of product descriptions and technical information - Generating reports, recording figures and outstanding numbers, and updating guidelines
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Skills
- Creative Copywriting
- SEO
- SEO Copywriting
- SEO Optimisation
- Copy Seo
- Content SEO
- Copywriting
- Copywriting Skills
- Brand Copywriting
- Product Copywriting
- Fashion Copywriting
- Ecommerce Copywriting
- Beauty Copywriting
- Editing
- Editing Copy
- Editing Proofreading
- Proofreading
- Trello
- CMS Experience
- CMS Systems
- Google Apps
- Google Docs
- Google Drive
- Microsoft Excel
- Excel
- Magento CMS
Education
M
M
A Level, AS LevelMary Hare Grammar School
- Newbury, United Kingdom