👋🏼 Hi, I'm Fenella.
I’m a Deaf senior copywriter based in London, specialising in e-commerce, marketing, creative and (most recently) financial investment writing.
With over six years of experience writing relevant and engaging content for luxury, high street, interior, and sports retailers, I’ve decided to try something new by stepping into the world of institutional investments - and so far, I love it.
Here's a summary of what I've done so far:
✍🏼 High-quality articles, blogs, reports, emails, web pages, social posts, and sales aids at Octopus Investments.
✍🏼 Product descriptions, landing pages, paid social, UX copy, SEO articles, newsletters and more at MADE.COM.
✍🏼 E-commerce product descriptions for Selfridges, Dune, Brown Thomas, Arnotts, Aquascutum and Sainsbury's (to name a few).
✍🏼 Copy coordinator of a team of four freelance or remote writers at Packshot, editing and managing copy quality among multiple accounts.
🌎 Disability & Neurodiversity Network Lead for MADE's Equality, Diversity & Inclusion committee, and Disability Steergroup Lead for the Octopus Investments Diversity & Equality initiative.
🏂 When I’m not eating delicious food or serving up some equally tasty copy, you’ll often find me shredding some fresh powder in the mountains.
Like what you read? Let's chat. Or better yet, check out my CV and portfolio below (you know you want to) 👇🏼
Work history
O
O
Senior copywriterOctopus Investments
London, United KingdomFull Time
🐙 Crafting and editing engaging and impactful marketing content across various mediums, including video scripts, newsletters, product launches, playbooks, landing pages, social media posts, thought leadership pieces, and reports.
🐙 Overseeing the creative process for content, from concept development and drafting to design finalisation, ensuring the smooth execution of each project.
🐙 Collaborating closely with stakeholders to guarantee that content aligns with their requirements, achieving established goals and exceeding expectations.
🐙 Producing content tailored to diverse mediums and audiences, ranging from concise one-sentence ads to comprehensive 2,000-word reports, ensuring clarity and effectiveness.
🐙 Partnering with the Creative team to maintain consistency in copy tone and style, upholding a cohesive brand identity.
🐙 Working diligently with Strategy and Planning to develop campaign concepts, ensuring content effectiveness and achieving campaign objectives.
🐙 Collaborating effectively with CRM to gain insights into customer wants and needs and target audience demographics, tailoring content accordingly.
🐙 Actively participating in developing and creating content for large-scale marketing campaigns, contributing to the success of major initiatives.
🐙 Contributing ideas and expertise to the team and the agency, fostering a collaborative and innovative environment.
🐙 Ensuring the quality, craftsmanship, and successful implementation of all projects, upholding the highest standards of excellence.
🐙 Contributing to the brand refresh initiative, assisting in establishing a new tone of voice and brand identity, ensuring a consistent and memorable brand experience.
🐙 Participating in the Diversity & Inclusion Committee as one of the Steering Group leads for the Disability pillar.
Global Lead CopywriterMADE.COM
- London, United KingdomFull Time
- Responsible for all UK product copy, ensuring products are described accurately and in an engaging and on-brand way.
- Researching, writing, and editing SEO-friendly copy.
- Supporting the e-commerce Sub-Editor in managing the product copy workflow
- Speedily troubleshooting any raised tickets for copy queries or inconsistencies etc.
- Ensuring copy deadlines are consistently met.
- Working alongside the Editor and Editor-in-Chief to produce on-brand and accurate creative content.
- Writing engaging onsite copy, including homepage headers and sale banners, plus longer-form copy for all e-commerce-based pages, like product landing pages, buying guides, campaigns and designer profiles.
- Writing all the UK newsletter copy.
- Keeping the UK e-commerce house style guide updated.
- Suggesting and implementing process changes to improve team efficiency.
- Providing copy for A/B testing for ads, banners, newsletters and landing pages.
- Writing and editing SEO copy and paid social media ads.
- Proficient with CMS and Project management software (Akeneo, Jira, Asana, PIM, Prismic)
- Content creation and editorial.
- Producing relevant and engaging copy for paid social media campaigns.
- Providing copy for UX/app requests.
- Disability & Neurodiversity network lead and active Diversity & Inclusion committee member, advocating for diversity and accessibility in the workplace.
+ Show more
Skills
- Creative Copywriting
- SEO
- SEO Copywriting
- SEO Optimisation
- Copy Seo
- Content SEO
- Copywriting
- Copywriting Skills
- Brand Copywriting
- Product Copywriting
- Fashion Copywriting
- Ecommerce Copywriting
- Beauty Copywriting
- Editing
- Editing Copy
- Editing Proofreading
- Proofreading
- Trello
- CMS Experience
- CMS Systems
- Google Apps
- Google Docs
- Google Drive
- Microsoft Excel
- Excel
- Magento CMS
Education
M
M
A Level, AS LevelMary Hare Grammar School
- Newbury, United Kingdom