Recent Graphic & Communication Design graduate of Leeds University, looking for entry level creative positions. Speciality and focus on branding and animation, with a design style that intends to ensure brand has a clear structure and visual journey tied together, making sense in an intuitive way throughout. I want to experience and learn much more about my specific discipline, to add to my fantastic experiences of the industry thus far. Most notably at Bold in Stockholm and TBWA in Manchester, where I learned a lot about design, principles and people in two very different situations.
What interests me?
– Collaboration—Sharing knowledge across disciplines for mutual benefits
I have once worked with an art student and a music student to develop a fashion brand, who knew?
– Animation and moving image—making brands move is vital for the future of design
– The power of branding & visual communication
Béhance: www.behance.net/FergusAshby
LinkedIn: www.linkedin.com/in/fergusashbydesn
Vimeo: https://vimeo.com/fergreel
Projects
- CameoIn a market that is saturated with egos and pretentious advertising, it seemed there was a need for a new kind of luxury brand. One that is quiet, modest and understated, but with a strong message. High quality still drives the high price, as with all luxury brands, however, Cameo does not intend to abide by the ridiculous inflation within the market. Many fashion brands feel the need to be loud and arrogant, especially in high/luxury fashion. A brand can be bold at the same time as doing thin
- Bounce FestivalThere are many networking events, including within the creative industries, but little evidence of events that are in tune with what creative or design enthusiasts are looking for when trying to gain new contacts and learn new skills. Therefore, there was a desire to create an event that creatives could properly connect with. What was missing out of the above events was a strong mix of networking, education and entertainment. Concept & identity, Branding, Animation
- PerpetuaThe aim was to create a brand for an exciting technological innovation that will change the world. The specific concept chosen out of 5 offered by Elmwood was 'brain upgrading', with a focus on achieving absolute mindfulness by taking pills provided by the fictional pharmaceutical company invented by F—A, Perpetua.
Work history
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DesignerBold Scandinavia
- Stockholm, SwedenInternship
Worked in various teams aiding in concept, design, animation, colour testing and print. Was assigned to work on company's main client and after 6 months on the project ended building the brand guideline document as the client prepared for launch.
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DesignerTBWA\Manchester
- Manchester, United KingdomFreelance
Aiding creative teams realise concepts for design and adverts across many clientele. Mainly worked creating digital banner animated gifs for Together Money. Started as intern and eventually promoted to freelancer within 3 months of working there.
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Skills
- Adobe After Effects
- UX
- Information Architecture
- Graphic Desgin
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Illustration
- Print Design
- 2D Animation
Education
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BA (Hons) Graphic & Communication Design (Industrial)Leeds University
- Leeds, United Kingdom
This unique degree gives you the chance to develop your skills in graphic and communication design through a variety of briefs aimed at different audiences. It also gives you the benefits of studying at a Russell Group university, where top-class research feeds into teaching to give you a strong grounding in the principles of design, so you can put your work into context.
You’ll build professional skills in your practice, devising imaginative and exciting design proposals. You’ll also study core modules on the design process and think about the cultural, historical and technological influences that have shaped design and development.
You could choose to learn about typography, information design, digital media, photography and other areas of graphic design. You could even study abroad for a year or spend a year working in industry to gain first-hand experience. It’s a great opportunity to gain the knowledge and skills to launch a career in this dynamic and competitive industry.