About me
I am a Senior Creative and Art Director with extensive professional experience in brand management and defining customer-brand relationships for a wide range of industries and markets - including Europe, Latin America and the U.S. Hispanic market.
As Art Director and Creative Director, at several of the global advertising world’s top firms with presence in Spain I have had the opportunity to lead large-scale creative brand management projects for prestigious international clients, such as Coca-Cola Co., Pepsi Co., General Motors, Vodafone, Orange, Telefonica Amstel, IKEA and Diageo, among other clients.
My experience includes developing strategic campaigns to build a brand’s image as well as planning targeted creative campaigns over a variety of communications platforms (ATL, integrated, content, transmedia storytelling) to achieve specific goals. This entails a variety of tasks, ranging from strategic brand positioning to defining a brand’s core values.
I consider myself an analytical, intuitive and highly creative person, capable of identifying the intangible qualities of a brand and turning them into an added value for the brand’s products.
I am a skilled presenter able to pitch creative concepts in a way that allows a client to embrace a specific creative vision. I consider myself a capable manager, as well as a team player.
Portfolio: http://www.adppetising.com
Work history
Senior Creative & Art Director
I am currently in London seeking new professional opportunities and advertising projects as freelance or permanent role.
Creative Director & ART Director
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As a member of CoAgency (Madrid) where as a freelancer, I developed branded content proposals for IKEA and advertising campaigns for Pragma Peru and Y&R Madrid, among other brand projects.
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Skills
- Advertising
- Art Direction
- Creative Direction
- Team Player
- Creative Strategy
- Creative Suite
- Integrated Campaigns
- Concept Creation
- Managing People
- Print TV Campaigns