After running my own Ready-To-Wear Unisex fashion label for 4 years, then two fashion labels simultaneously as Brand Manager for One Direction Clothing. I’ve developed a passion and extensive experience in fashion marketing and e-commerce. I’m now open to working freelance on developing the online presence for your brand.
Projects
- CANDYATOM SS17CANDYATOM SS17 LOOKBOOK “FROM A PREVIOUS SAVE” Since her earliest memory, Fifi had her own PC and grew up playing mature games such as Quake and Duke Nukem with her father in these early stages of her life. This was when Fifi’s memory was in its formative years and now looking back, she recalls not being able to differentiate between a memory of a game or a memory of a dream. Inspiration taken from the pixelated graphics that formed her world then have been used to create another set of vibrant
- CANDYATOM AW16 COLLECTION: IN A SHELLCANDYATOM is a UK label born in 2014 from its founder’s mind: FIFI. A mind heavily influenced by Sci-fi, video games, and Japanese pop culture from very early on in life. Proficient in games like Quake, Stone keep, Alone in the Dark, and Duke Nukem at age 4, she spent the rest of her time watching Starwars and Manga video such as Guyver, Akira, and Fist of the North Star – in her Star Trek: Next Gen pyjamas. Now nothing much has changed, although the pyjamas no longer fit. Having graduated from the Heriot Watt School of Textiles and Design in 2012 where she could count the other video-gamers on one finger, she now combines her geeky weird past (and present) with her passion for print and unisex fashion design. In January 2016 she showcased her first RTW collection with CANDYATOM - "In a shell". The designs and prints all created by her with each print deriving from canvas artwork she had produced. As seen in Vogue, GQ, FashionCapital, StylePilot, and AizakBuyondo
Work history
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Brand ManagerOne Direction Clothing
United KingdomFull Time
• Retail Marketing: Having an understanding of the collection themes, I organise newness across the season, this is for our two retail websites and concession stores. I then create relevant themes and edits across the season to re-invigorate customer interest and push sales of slow moving items. Additionally working with the Social Media team on campaign and ecommerce photo-shoots and other ways we can reach the customer.
• Buying: I am sent on bi-yearly trips to China to source accessories and fabrics for the two separate labels that One Direction Clothing operates. I liaise with factories and showrooms there to obtain samples and prices, as well as MOQ and alterations to the styles if necessary. I am beginning to learn Mandarin in this regard.
I also source and buy from established brands to sell alongside our designs on the retail websites for both brands. This includes keeping up to date with stock levels and sales to reorder accordingly.
• Collection development: regular meetings with our design team to discuss shapes and themes that have done well for us and giving their designs the go ahead along with the director. Then attending fit meetings with the garment technologist to troubleshoot any issues with fit and shape, as well as making sure it is true to the design.
• Wholesale Marketing: Presenting the collection samples to our largest clients in Germany and The Netherlands, giving them an understanding of the collection themes and discussion any logistical issues or questions they may have. I also create line sheets for their reference and keep them updated on any collaboration or special promotions we are doing to they can push our items in similar ways.
• Additional duties include: Copyrighting for accessories, Website maintenance and merchandising for our wholesale website, organising trade shows, and assisting wholesale customers with queries.
• Software used: Magento with Amazon and EBay plug-ins, i.Level for concessions, Orderwise for stock control, upload, and refund invoices.
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Sales AssistantLondon Graphic Centre
- London, United KingdomFull Time
• Helping customers achieve their creative goals by recommending products relevant to their tasks
• Visual merchandising – I have created many visually appealing displays within the store for both new and existing stock lines
• Placing orders with purchasing where required to ensure adequate stock levels
• Keeping up to date with products in store in order to be able to confidently discuss them with customers
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Skills
- Creative Direction
- Styling and Directing Photo Shoots
- Ecommerce Design
- Ecommerce Copywriting
- Social Media Content Management
- Social Media Community Manager
- Account Management
- Social Marketing
- Website Development
- Production Management
Education
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Fashion TechnologyHeriot-Watt University
- Galashiels, United Kingdom
Understanding the different aspects of the fashion industry, focusing on design and manufacturing in local and international business areas.
Course Coverage:
o Professional pattern cutting and fashion design to an industrial standard
o Trend forecasting: Independent online research and uses of WGSN and other forecasting publications
o CAD Applications: Adobe Photoshop and Illustrator
o Fashion buying and merchandising
o Experience of electronic pattern drafting software Modaris
Extracurricular Pursuits:
o Modelling for catwalk and campaign
o Organizing catwalk fashion presentations
o Club leadership and promotion