Fifi Evelyn

Creative Director

  • LocationLondon, United Kingdom


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About me


I am a young artist/designer seeking to expand on experience within exciting creative industries.



  • Fashion
  • Advertising
  • Print Design
  • Design
  • Shows
  • Creative Direction
  • Logo Design
  • Illustrator
  • Office
  • Photoshop
  • Styling and Directing Photo Shoots
  • Ecommerce Design
  • Ecommerce Copywriting
  • Social Media Content Management
  • Social Media Community Manager

Work history


Creative Director


Jan 2014
  • In my personal time, I created and run the fashion label CANDYATOM. We make unisex streetwear influenced by Sci-fi and Japanese popular culture. o My role is not only to design each collection for RTW which we showcased at LCM in January 2016, but also the street/casualwear line which is sold online o I also run all the social media platforms and the general admin.


Supervisor & Social Media Representative

Rokit Vintage

Jul 2012
  • o In charge of running the entire store from opening to cashing up in the evening o Managing up to 7 employees in a busy central London location o Frequently updating the in-store displays and mannequins based on the window display theme, new items, and hot sellers o Responsible for reporting on street trends, informing customers of online competitions and promotions, and taking in-store photography for the brand’s web presence o Often awarded for highest sales and best customer service given


Design Intern, Print Designer and Studio Manager

Lulu LIU

Aug 2013 - Nov 2013
  • As Studio Manager o Ensured the day-to-day running of two separate studios o Interviewed and hired interns to aid the head designer and head of PR o Presented the SS14 collection at Zip Zone during PFW and built relationships with buyers and press to build new relationships and awareness of the brand o Assisted with the organization and participation of the SS14 Press Day at UKFT As Print Designer o Researched themes to complement the AW14 collection and from that created a collection of repeat and placed prints from hand-drawn and photographic elements o Attended meetings with the head designer and created alterations from the discussions As Design Intern o Hand-sewing and preparation of the SS14 collection o Organisation of models and dressers for the SS14 LFW catwalk show with Fashion Scout



Fashion Technology

Heriot-watt University

Mar 2016 - Mar 2016
  • Understanding the different aspects of the fashion industry, focusing on design and manufacturing in local and international business areas. Course Coverage: o Professional pattern cutting and fashion design to an industrial standard o Trend forecasting: Independent online research and uses of WGSN and other forecasting publications o CAD Applications: Adobe Photoshop and Illustrator o Fashion buying and merchandising o Experience of electronic pattern drafting software Modaris Extracurricular Pursuits: o Modelling for catwalk and campaign o Organizing catwalk fashion presentations o Club leadership and promotion