About me
Fikayo Falade is a recent graduate from the University of Warwick. She completed her studies in Sociology and Criminology attaining a First class degree.
In 2023, she was selected to take part in a business programme called Ideatorr. An eight week business course created by Fiver and facilitated by Youth Beyond borders. After an intensive eight weeks, Fikayo was ready to pitch her social enterprise, The Florence Project. The Florence is an organisation helping young disadvantaged students navigate the higher education space by connecting them to schemes, opportunities and resources that support them in progressing to higher education.
Fikayo is now currently working on The Florence Project through on the Immerse Accelerator Programme by Foundervine and Lylods Bank.
As a multifaceted individual, Fikayo also prides herself in her creative ability. She recently produced her own documentary, funded by the University of Warwick
The documentary titled What’s Next explores the pressure that recent graduates feel to enter into the corporate industry and is available to watch on her creative Youtube channel called MonoCreate.
As an emerging content creator, Fikayo is keen to nurture her community and grow her following by posting content that is authentic to her and content that is relatable for the thousands of other young women in society today. As someone who is into a very eccletic style but also an avid skincare liver she is currently trying to find a way to merge her two interests together to create in spring content.
Fikayo is currently working to build her photography portfolio and has started to work on her own photography projects.
Fikayo is keen to get into the creative industry and be able to show her talent to the world.
Projects
- What’s Next?This documentary delves into the profound pressures that weigh upon recent graduates as they navigate the daunting landscape of the corporate world. Through intimate interviews, insightful commentary, and compelling narratives, this documentary exposes the intricacies of the societal expectations and personal aspirations that intersect in the pursuit of corporate success. Our journey begins by unraveling the societal narrative that often dictates the path of recent graduates, steering them towa
Work history
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Team memberPret a Manger
Manchester, United KingdomPart Time
Providing excellent customer service, including engaging with customers, handling inquiries, and building rapport with regular customers to ensure a pleasant experience.
• Listening to customer orders accurately and efficiently as well as feedback to constantly improve our service.
• Effectively communicating with customers and providing recommendations on coffee/food.
Media PlannerPublicis Media
- London, United KingdomInternship
During my time at Spark, Starcom, Zenith
• Conducted successful market and consumer research using sites such as Mintel, Google Trends, YouGov and Ad Intel.
• Developed social media strategies for brands such as Asda George, Clarins, H+M, to assist in a performance media campaign based on the requirements of the client briefs.
• Effectively examined data and information and identified and presented a series of presentations to help increase productivity and reach of campaigns over the next campaign cycle.
• Contributed innovative ideas during brainstorming sessions, collaborating with the team to develop creative solutions that resonated with target audiences and enhanced campaign effectiveness.
•Collaborated with different departments, including design and analytics, fostering cross-functional teamwork that streamlined processes and contributed to the overall success of marketing initiatives/social media strategies.
• Responsible for executing multiple competitor analyses and presenting polished visual materials and decks for the competitor analyses.
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Skills
- Organisation
- Communication
- Strategy
- Branding Strategy
- Strategic Planning
- Event Planning
- Teamworking
- Creative
- Research
- Photography
Education
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BA(Hons) Criminology and SociologyWarwick University
- Coventry, United Kingdom
Awarded First Class