A marketing professional with a passion for creating meaningful and memorable campaigns. Experienced in B2B fintech, arts, and the third sector, I have sharpened my skills in social media content creation, customer journey optimisation, analytics, creative and strategic thinking, and campaign execution.
I believe visual communication, data analytics, and continuous development are key to staying ahead of the curve in the marketing world, and I'm eager to bring my expertise and enthusiasm to new challenges. My background in art, combined with my experience in social services, has given me a unique perspective on human behaviour and the psychology behind product marketing.
During my internship for Home-Start charity and social media for Polish artist - Magda Kuca, I have been able to put my skills to the test. I begin each project by researching target audiences to ensure that I create campaigns that truly connect with people.
I am confident in my ability to drive positive outcomes for my clients and am always motivated by the challenge of creating effective and engaging marketing campaigns. If you're looking for a creative, tech-savvy marketer with excellent communication skills and passion for making a difference, I'd love to chat!
Projects
- Cross-pollinating GlasgowThe project aims to scale up collaboration by exploring and developing spaces and mechanisms that can enable and empower placemaking actors (e.g. local authorities, civic sector organisations, community groups, academic institutions, cultural institutions and businesses) to connect on shared values and objectives, unearth and mobilise their collective assets, and then collaborate through design and placemaking initiatives in local areas.
Work history
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Digital Marketing ExecutiveEncompass Corporation
- Glasgow, United KingdomFull Time
• Management of LinkedIn and Twitter accounts
• Planning and executing social media strategies with an analysis of competitors
• Reporting on social media KPIs and website SEO analytics
• Executing global campaigns with the marketing team including post-scheduling via HubSpot
• Preparation of designs in Canva and Creative Cloud, especially Illustrator, InDesign and Photoshop
• Aesthetic design in accordance with brand guidelines
• Organising WordPress resources accordingly to the content in Trello and Asana
• Project management
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Team LeaderThe Disability Trust (Brain Injury)
- Glasgow, United KingdomFull Time
• Showing initiative and dedication to improve residents’ quality of life by developing new rehabilitation activities such as meditation, board games, art & craft, cinema outings and outdoor trips
• Taking on new responsibilities as a Team Leader managing and motivating staff in this demanding workplace, while also organising the daily finances of residents and representing their views at clinical
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Skills
- Project Management
- Creative Cloud
- Social Media
- Social Media Management
- Digital Marketing
- Brand Analysis
- Google Analytics
- Analytics
- Competitor Analysis
- Strategy Development
Education
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BA (Hons) Mass Communication, Advertising and PREdinburgh Napier University
- Edinburgh, United Kingdom
2:1
Dissertation, Visual Communication between brands and consumers focusing on the colours, fonts and packages.
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HND Advertising and Public Relations City of Glasgow College
- Glasgow, United Kingdom
Grade: A