Filipe Figueiredo Graciosa

Filipe Figueiredo Graciosa

Performance MarketingLisbon, Portugal
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Filipe Figueiredo Graciosa

Filipe Figueiredo Graciosa

Performance MarketingLisbon, Portugal
About me
Experienced Performance Digital Marketer, with a focus in user acquisition with a successful track record and a diverse background (Startups, Agencies and final Client) working closely with the latest digital trends to achieve goals. Started his digital career while in University, founding his web Startup Cavalonet, passed through brand activation agencies, performance digital agencies, startups and has had also the opportunity to work in the Banking, Telcos and Hotel sectors. During his career developed businesses, led several Digital transformation initiatives and excellent expertise in media buying across multiple platforms but mostly on Google. On top of his experience based in Portugal, had the opportunity to gain a significant exposure to the LATAM and EMEA markets. Since 2009 worked as campaign manager of multinational corporations, with a strong results oriented performance, showing the strategic value that Digital can add to a business and its ROI increase.
Work history
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    T
    Digital Campaign ManagerTIMWE
    Lisbon, PortugalFull Time
    Managed VAS performance campaigns (CPA/CPS) for MEAST and LATAM. Daily KPIs analysis, profitability analysis, media investment management and budget definition. Responsible for the creativities, media buying, Affiliates Management, Landing Page Testing and Optimization (A/B Testing), optimizing the conversion rates and maximize ROI/ROAS.
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    E
    Growth Hacker and PartnerEco Hotel Rural Monte da Provença
    7350 Elvas, PortugalPart Time
    Innovation manager, finding new opportunities for unconventional growth, commercial, marketing manager, new partnership developer, earned media generator and online presence optimization. Without paid media, in just 5 years achieved over 50% average occupation rate (10% above region average) with over 50% foreigners.
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Skills
  • Google Adwords
  • Analytics Skills
  • Google Analytics
  • Performance Marketing
  • Lead Generation
  • Analytic Skills
  • Advanced Excel
Education
    I
    I
    Digital MarketingISCTE-IUL
     - Lisbon, Portugal
    U
    U
    CommunicationULHT
     - Lisbon, Portugal