About me

Creative and strategist with 4.5 years' experience working with a huge range of clients from super lux through to mass market, with a Mobo winning artist thrown in there as well. My skills lie in working with brands operating at cultural intersections – luxury /sport / music. I've created campaign and brand strategy for Audemars Piguet, Absolut, Huel, Absolut and numerous Amazon brands among others. I've done creative work for Nike, Notion, Ellesse, Barbour as well as artists including Knucks and Sigma.

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Projects

• Audemars Piguet – Syncing Sounds: LiveCreative and strategy lead for Audemars Piguet's collaborative campaign with Mark Ronson.
• Nike x Vogue – Be The ChangeWrote the concept for Nike x Vogue's film 'Be The Change', directed by my creative partner Lauren Luxenberg.
• Knucks – F*ck Is A Day OffI lead strategy and was Creative Director for Mobo winning rapper Knucks' clothing line campaign. Working directly with one of the UK’s most exciting artists on a full 360 social / experiential campaign was a blessing. This launch video features an original Knucks production, written to picture.

Work history

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Creative and Streatgist(Freelance)
Dec 2023London, United KingdomFreelance
Freelance creative and strategist working with clients including Absolut and Chivas Regal, plus artists from Knucks to Sigma.
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Creative StrategistWMA Agency
Jun 2020 - Dec 2023London, United KingdomFull Time
I lead creative and strategy in pitches and projects with Audemars Piguet, Huel, Prime Video, Prime Video Sport, Amazon Fashion, Live Nation and beyond.

Education

First Class Honours BA Music with Industry YearUniversity of Leeds
Aug 2015 - Jun 2019Leeds, United Kingdom
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