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Do you really want to delete project Freelance Creative Strategy?
Do you really want to delete project BBC World Service - Creative Strategy?
Experienced and versatile creative strategist Portfolio Highlights - : Insight, trends and strategic frameworks - Diageo, BBC, Netflix, Pernod Ricard, Intel, Huawei, Glenfiddich, Visa : Keynote speaker - Cultural trends and future thinking in presentations in multiple countries : Copywriter and creative - Scarlett Johansson, Lionel Messi, Henry Cavill (Brand films for Huawei) : Pitch winning creative strategy - BBC, Netflix, Formula 1, Adidas, HuaweiLocked Pro Plan feature
● Cultural insight for pitches and client projects ● Creative strategy ● Primary qualitative research and analysis ● Workshop moderation ● Trends writing ● Copywriting ● Clients - Diageo, Netflix, Pernod Ricard, Spotify
• Cultural Insight - Writing and visually describing trends in human behaviour that feed into establishing a creative platform • Creative Strategy - Using in depth platform analysis and a healthy dose of creative intuition to establish the best approach to creative challenges • Qualitative & Quantitative research - I'm trained in interviewing, analysis and insight techniques to learn about people and how they tick. This knowledge complements my experience with third party resources and my natural flair for spotting emerging cultural trends • Copywriting – I've written film scripts and treatments, thought leadership, advertising copy, social media posts and pitch decks for brands from Ford, to Intel, to Intel and more. • Presenting and pitching ideas and new business (success) in multiple countries to diverse clients
● Leading projects, from research to analysis, as well as managing client relationships ● Conducting international qualitative research, analysing findings and articulating insights into engaging debriefs in formats ranging from film, to keynote and live presentation ● Working collaboratively with teams of researchers, semioticians and senior directors to deliver projects ● Confidently moderating interviews, groups and international field research ● Unpacking and analysing complex findings to generate original insights for top tier clients in alcohol, entertainment and lifestyle sectors
• Using fluency in cultural and consumer trends to create dialogue, relationships and business partnerships with top tier brands from across the lifestyle industries • Pitching the complex offering of The Future Laboratory to C-Level executives, ranging from long term strategic partnerships, to bespoke research projects, to innovation programs • Conducting on stage presentations in multiple countries to audiences of up to 500 that communicated cutting edge research and inspired diverse audiences by presenting a vision of future trends and emerging consumer thinking • Uncovering the needs of clients, developing proposals and programs of strategic work and successfully creating long lasting and highly profitable client relationships that continue to develop with the BBC, Microsoft, Nestle?, Google, Adidas and many others