Portfolio Highlights : Insight and Strategic frameworks - Intel, Huawei, Duracell, Visa : Keynote Speaker globally - cultural trends and future thinking : Copywriter and creative - Scarlett Johansson, Lionel Messi (Brand films for Huawei) : Pitch winning Creative Strategy - BBC, Adidas, Honor (Huawei youth brand) I’m a hybrid mind, a consultant with years of experience guiding brands towards future success. I'm driven by the belief that understanding people and culture can help brands to make the world better. An eye for opportunity and a flair for communication have seen me pitch, win and build long lasting consultative relationships with Google, the BBC, Adidas and many more. My years at The Future Laboratory have given me a fluency in trends, insight and innovation, which I've used to inspire clients in workshops, projects and keynote presentations to audiences in London and New York.
• Cultural Insight - Writing and visually describing trends in human behaviour that feed into establishing a creative platform • Creative Strategy - Using in depth platform analysis and a healthy dose of creative intuition to establish the best approach to creative challenges • Qualitative & Quantitative research - I'm trained in interviewing, analysis and insight techniques to learn about people and how they tick. This knowledge complements my experience with third party resources and my natural flair for spotting emerging cultural trends • Copywriting – I've written film scripts and treatments, thought leadership, advertising copy, social media posts and pitch decks for brands from Ford, to Intel, to Intel and more. • Presenting and pitching ideas and new business (success) in multiple countries to diverse clients
• Using fluency in cultural and consumer trends to create dialogue, relationships and business partnerships with top tier brands from across the lifestyle industries • Pitching the complex offering of The Future Laboratory to C-Level executives, ranging from long term strategic partnerships, to bespoke research projects, to innovation programs • Conducting on stage presentations in multiple countries to audiences of up to 500 that communicated cutting edge research and inspired diverse audiences by presenting a vision of future trends and emerging consumer thinking • Uncovering the needs of clients, developing proposals and programs of strategic work and successfully creating long lasting and highly profitable client relationships that continue to develop with the BBC, Microsoft, Nestle?, Google, Adidas and many others