Experienced and versatile creative strategist
Portfolio Highlights -
: Insight, trends and strategic frameworks - Diageo, BBC, Netflix, Pernod Ricard, Intel, Huawei, Glenfiddich, Visa : Keynote speaker - Cultural trends and future thinking in presentations in multiple countries
: Copywriter and creative - Scarlett Johansson, Lionel Messi, Henry Cavill (Brand films for Huawei)
: Pitch winning creative strategy - BBC, Netflix, Formula 1, Adidas, Huawei
Work history
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Freelance StrategistIndependent
London, United KingdomFreelance
● Cultural insight for pitches and client projects
● Creative strategy
● Primary qualitative research and analysis
● Workshop moderation
● Trends writing
● Copywriting
● Clients - Diageo, Netflix, Pernod Ricard, Spotify
Senior StrategistFlamingo Group
- London, United KingdomFull Time
● Leading projects, from research to analysis, as well as managing client relationships
● Conducting international qualitative research, analysing findings and articulating insights into engaging
debriefs in formats ranging from film, to keynote and live presentation
● Working collaboratively with teams of researchers, semioticians and senior directors to deliver projects
● Confidently moderating interviews, groups and international field research
● Unpacking and analysing complex findings to generate original insights for top tier clients in alcohol, entertainment and lifestyle sectors
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Skills
- Advertising
- Art Direction
- Sound Design
- Business Development
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Copywriting
- Innovation
- Music Supervision
- Copywriting and Speech Writing
- Insight
- Strategic Creative Vision
- Futures Thinking
- Trends Research
- Trends Insight
Education
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Sonic Art and Media ProductionUniversity of Sheffield
- Sheffield, United Kingdom
History and EnglishUniversity of Reading
- Reading, United Kingdom